Without a doubt, CBD is the fastest-growing wellness trend, and millions of Americans have already given it a try. The natural compound has already made its way to nearly all industries and types of stores. As the number of CBD products and their consumers keeps growing, so does the number of online advertising restrictions. Promoting your brand on Google, Facebook, Instagram, or other online platforms becomes a hustle due to their strict policies regarding CBD advertisements. While the internet is undoubtedly the place to find your prospects, with such boundaries, you may still wonder how to promote your brand so those who need your wellness solutions find you. Social media can be strict about the paid promotions for CBD products. Still, without a doubt, your social media presence plays a crucial role in your digital marketing strategy, and there are creative ways to promote your products to reach more consumers online.
Find the Target Audience
Before you head to different social media channels to promote CBD and find your audience, you’ll need to define who your audience is. Not all generations use the same platforms for communicating and for finding information. Baby Boomers prefer Facebook and YouTube over other networks, while Gen Xers mostly use Facebook, YouTube, and Instagram. Millennials are on Facebook, Instagram, and YouTube, and Gen Z users are primarily on Instagram, TikTok, and YouTube.
- Hit the Record Button
Video advertisements for CBD may remain off the table; however, videos don’t. When speaking of social media, many forget to include YouTube – a social media platform and the second largest search engine worldwide, on their list of online channels to promote their brand. When Baby Boomers are amongst your target audience, YouTube is the best place to find them as 1 in 3 Boomers use the channel to learn about a product or service. 65,5% of Gen X users and 46% of Millennials also are on YouTube.
You may not be a movie star or a professional video editor but creating videos for your brand is simpler than it may sound. There is no need to use fancy equipment when creating videos, but a DSLR camera or even a smartphone may do the job. You may record videos at your brick-and-mortar store if you own one and address various topics varying from controversies about CBD, how to choose the best CBD oil, or even how to use different types of CBD products. Addressing such issues will build brand awareness and help you demonstrate your knowledge in the field.
- Partner With CBD Influencers
For promoting your products, you may want to find CBD influencers with a broad audience on different channels, including YouTube, Instagram, or Facebook. Video reviews of your products from influencers can be one of the most powerful ways to market them online. The Influencers you reach out to and offer to create content about your products depend on the channel you choose. An Influencer on Instagram with thousands of followers may not have such a large audience on YouTube, and vice versa. Instagram is the most popular social media platform for influencer marketing, so you may want to find CBD influencers there. Before approaching them with the offer to collaborate, make sure the influencer’s audience fits your brand. Instagram influencers can:
- Help increase your brand awareness
- Promote your products to larger audiences
- Increase the number of your Instagram followers
The great way to find CBD influencers is by searching for top hashtags related to your products, such as #cbd or #cbdoil, choose the top posts for the hashtag, and see which influencers may work for your brand. You can also use hashtags #sponsored or #ad to see posts from a wide array of influencers. For more specific results and for finding influencers who may the perfect match for your products, you can use even more specific hashtags such as #cbdgummies, #cbdforpets, etc., and see which ones are the right fit for your company.
Once you create a list of potential influencers to work with, you can reach out to them and offer to send samples of your products. You can’t pay someone to promote your services on their channels; influencers have invested a lot of time and energy to build their audience and earn their trust. Nobody’s going to ruin the reputation for compensation, regardless of the amount. First, let them try the product, and once they are ready to proceed to the next level, you’ll need to make things clear, such as what type of content you expect them to create and what compensation they will get in return.
- Go Live
It’s 2020 out there, and you no longer need to work for a fancy TV channel to go live and speak to thousands of people simultaneously. The live function on different social media channels allows you to communicate with your audience without much trouble. Live videos eliminate the need for editing videos and are also more engaging. Your followers can ask questions during the Live session, and that way, you can educate them, address their concerns, and build a relationship with them. Live videos are an essential part of video marketing, and there are numerous topics you can address in them. You can hold FAQ questions or talk about your products, production methods you use, or how to use different forms of CBD properly.
- Use Visuals
People love visuals, regardless of gender and age. Social media posts without images or videos may be left unnoticed by users. There is so much content online, and when people start scrolling their newsfeeds, your posts need compelling visuals to stand out so that they pause for a moment and read what you have to say. When you post about your products, create graphics, videos, gifs, or images for them, and that way, you can attract more users’ attention.
- Host a Giveaway for More Engagement
Giveaways can help you boost followers, get more attention, and promote your products. The prize you choose should be one of your products so that way the winner gets to try your CBD. The easiest way of hosting a giveaway is by asking users to follow you on the channel(s) where you host the contest, like the post, and tag a friend in the comment. Give the giveaway a specific timeframe, and once it ends, copy and paste usernames and paste them in one of the random generators.
The platforms you choose to promote your CBD brand depend on different factors, such as your audience, goals, and products. Social media channels that may benefit your digital marketing strategy are:
- Facebook – undoubtedly the most popular social media channel, especially amongst millennials and Baby Boomers
- Instagram – An excellent platform for influencer marketing, popular amongst generation Z and millennials
- YouTube – A platform for uploading videos, famous amongst Baby Boomers
- LinkedIn – LinkedIn allows you to target a quality audience in a professional context and is useful for B2B CBD businesses.
- Pinterest – Nowadays, 34% of American internet users aged 18-29 use Pinterest to learn more about the products they want to try or find inspiration. It’s an excellent platform for brands that want to educate their prospects and offer information about different aspects of CBD, such as cooking with it and making CBD edibles at home.
Social media is a great medium to connect with your prospects, as here you can reply to comments, share information, post about news in the CBD industry, or even share your pets’ pictures. We hope this article can drive your creativity and you can create more engaging posts to promote your CBD brand online.