With more than half of the world population using social media, your business’s social media presence is more crucial than ever.
Social media presence offers various benefits for your company, from attracting new customers to increasing visibility and boosting sales. Whether you are contemplating launching your social media profiles, or want to know how existing ones can benefit your business, here’s everything you need to know about how social media helps your business grow.
Allows You to Reach New Customers
Even though Google is where most people go when searching for something online, social media can open doors to wider audiences, increase your brand’s visibility and reach new customers.
Many online users start and end their online experience on social media during their short lunch breaks, on a car ride, or on public transport. Your social media content can easily end up on their screens through hashtags, geotagging, shares, likes, and advertisements allowing your business to reach much wider audiences. Best of all, if users like your content, they will likely share it with their followers and friends. The more users see your business profile, the higher the chances of acquiring new customers.
75% of online users use social media to research brands; if your brand is not present, you miss out on opportunities to reach new customers.
Raises Brand Awareness
Instead of targeting transactional keywords or trying to sell your products, social media allows you to start conversations with meaningful and engaging content and establish relationships with targeted prospective customers. Moreover, social content will enable you to address trending topics and customer questions, boosting your brand exposure and raising brand awareness.
55% of users learn about new brands on social media, and Gen Z and Millennials are most likely to use social media for brand discovery.
It helps Position Yourself as an Expert in Your Niche
Social media, once a place to connect, is now far more than a platform to communicate with others. Statistics show that 42% of people between 18–29 get their news from social media.
Regularly creating social media content about trending topics in your niche will help position you as an expert in the industry and build the trust of your social media followers. Thus, when they need a product or service you offer, they’ll be more likely to do business with you.
Drives Traffic to Your Website
Beyond bringing more users to your profile, social media platforms allow you to increase traffic to your website by using social media advertisements, hashtags, and links on your posts. Here you can also link to your website blog; for instance, when you create informational content on trending topics, you can link to your blog article and bring more users to your website.
Instead of posting an article on your website and waiting for your audience to read, scroll down and leave a comment, social media allows simpler communication.
Here you can be proactive and initiate communication with your customers who are talking about your products or topics related to your business. You can also start searching for trending topics through hashtags and start conversations there. Besides, social media content is far more engaging than any other content type, so if you do it right, people will likely respond to your posts, and you can start conversations with your audience.
Aids Your Digital Marketing Efforts
Whether social media impacts SEO has long been debated amongst SEO experts.
Even though social media signals aren’t a ranking factor themselves, social media presence can indirectly impact SEO, and here is how.
Social media platforms allow you to promote your website content, increasing website traffic. Besides more users on your website already being great news, increased traffic also increases chances of acquiring more backlinks, which are a crucial ranking factor in SEO. Moreover, when people search for your business online, social media profiles end up in search results, fueling your online presence.
Opens Door to Social Commerce
Social commerce is thriving with an increased number of social media shoppers and social commerce tools. Recent estimates show social commerce sales will hit $958 billion in 2022. Social media accounts for your business will allow you to bring your products to this fast-growing electronic commerce platform.
With social commerce, you can offer the entire shopping experience on a social media platform like Instagram, Facebook, Pinterest, and TikTok. Social commerce is undoubtedly a double win for customers who won’t have to navigate different websites to purchase what they need and for businesses that can now reach more customers at the right place. However, having social commerce doesn’t mean you no longer need an eCommerce store. eCommerce websites remain crucial to business owners and are here to stay.
Boost Sales Through Social Media Ads
Social media platforms have a sheer volume of customer data helping you create highly targeted advertising campaigns based on users’ demographics, interests, and behavior. Therefore, your ads land on those users’ screens that are likely to convert.
Generate New Leads through Influencer Marketing
Social media influencers can significantly impact your customers’ shopping decisions.
According to statistics, 62% of social media users trust influencers more than celebrities, and 37% trust social media influencers more than brands. Having a social media presence enables you to collaborate with influences with thousands of followers who trust their recommendations. Influencer marketing is an excellent platform for your business to grow.
Without question, social media can help your business grow. However, like any other marketing channel, social media marketing needs a clear, well-laid-out marketing strategy based on the company’s goals and its audience so that you know where to reach your customers and how to approach them. Your social media content has to attract and engage users and jump-start conversations for meaningful business-customer relationships.
Are you still trying to figure out where to get started? Reach out to us, and our social media marketing gurus will be happy to pivot you in the right direction. At Internet Marketing Geeks, we have helped numerous companies grow their business through social media marketing, and we will be happy to help you too.