Digital Marketing Facts For Business Owners in Canada and The United States
The 21st century is the digital age. Almost every part of our life is linked to the internet, whether for business purposes or simply for keeping in contact with friends and family. It shouldn’t be surprising that traditional marketing gradually gives way to digital marketing. The number of internet users is increasing daily, so digital marketing will only continue to grow and become more effective. As a business owner, it’s your task to keep up to date with these trends so your business can stay up to date with whatever comes next.
What is Digital Marketing?
Digital marketing, also known as online marketing, in the simplest terms, is the practice of using different digital channels to promote and advertise certain products or services. There are many digital marketing channels but some examples are email marketing, social media marketing, SEO, and PPC (Pay-Per-Click).
What Are The Benefits of Digital Marketing?
Digital marketing has many benefits and includes:
- Connecting with new potential customers helping them discover your business.
- Personalization and branding can help your business stand out.
- Global reach into new audiences, creating leads, and driving web traffic.
- Analytics and optimization of your website, helping it rank in searches and drive revenues.
The Top Ten Key Digital Marketing Stats For Business Owners
Business owners that are curious about the latest digital marketing trends and how they intersect with their business strategies can use these ten digital marketing statistics curated by the professionals at Internet Marketing Geeks.
1. The Important Of Search Engine Optimization
According to 49% of marketers, organic search is the digital marketing channel with the best return on investment. SEO – search engine optimization is a set of procedures to increase traffic for your site and let it rank higher in search results. Most people don’t bother checking the second page of search results, so to find customers for your business, you want to ensure that your site ranks high in results.
Organic search refers to non-paid search results generated organically; the key word here is organic because there are paid search results as well. Still, according to the study, 53 percent of all site traffic is generated by organic search. The more traffic your site gets, the more people learn about your business and the more potential clients you gain.
2. Email Marketing Works Wonders For Brand Recognition
Over 4 billion individuals – more than half the world’s population, use email.
Email marketing is more than just a means of conveying a specific message. It’s a way to build relationships with your clients and win their trust. Given that most people check their email twice a day on average and that most people worldwide use it, you can use this highly effective tool to build brand recognition and boost sales.
Email marketing is highly customizable, which makes it very effective—the more tailored to their preferences, the bigger chance for a potential customer to choose your brand. Also, sending an email takes less time and effort, so you can arrange your strategy more effectively and interact with your audience more quickly.
3. Email Marketing Can Significantly Boost Sales
Email generates an average return on investment (ROI) of $36. Email marketing is not the newest and most innovative marketing channel, but it has proven to be one of the most effective. Given the scope and opportunities that email marketing presents, it shouldn’t be surprising that it has one of the greatest returns on investment among all marketing tactics, if not the highest.
Email generates a 36$ ROI for every dollar invested. Although we can mention many more advantages here, this one ought to be motivational enough for you to develop a strategic email marketing campaign to increase your revenue.
4. Social Media Has Become a Powerful Marketing Tool
Adults now spend 95 minutes daily using social media on all platforms, which is more than ever before.
Social media is no longer just a platform for keeping in touch with friends and acquaintances. Today, it plays a far more significant role in our lives. Businesses can take advantage of the fact that the typical adult spends 1 hour and 35 minutes reading through social media, and many have been doing so with great success.
The social media posts of friends affect 81 percent of consumers’ purchasing decisions, according to data from Forbes. In addition to giving companies a way to communicate with and draw in new clients, social media also provides data analytics tools that are made expressly to assist marketers in tracking the success of their initiatives.
5. Keyword Research Pays Dividends
In 2021, 69% of marketers invested in SEO.
We’ve already covered what’s SEO above, and now it should be easy to understand why 69% of marketers chose to invest in it. SEO brings in high traffic, but the main objective here is generating revenue and converting these visitors into buyers. That’s why a good SEO strategy is so important. Make sure you’re using the right keywords to bring in the customers who are actually interested in your product or service. If someone is searching for the keywords that apply to your business, it’s clear that they’re somewhat already interested in what you have to offer, which makes it a whole lot easier to turn them into actual customers.
6. Content Remains King and Queen
82% of marketers utilize content marketing regularly.
As the name suggests, content marketing comprises different types of content, whether video, articles, or blogs, to attract customers and advertise a specific product or service. If utilized correctly, content marketing can be a very powerful tool.
Consistent content marketing is the best strategy to develop relationships with current and future consumers and be at the top of their minds. Your audience is more likely to opt to conduct business with you if they perceive you as a dependable source of information. That’s why 82% of marketers are using it regularly.
7. Video Marketing Is The Next Frontier
86% of marketers claim that video has helped in generating leads
Video marketing uses videos to promote and sell your product or service, increase consumer contact, and inform people about your brand. Among the several varieties of video marketing are live videos, sponsored videos, product placements in videos, and video banner advertisements.
With today’s cutting-edge technology, even your phone can record high-definition videos. As a result, producing videos is now relatively affordable. For many people, video is a preferred way of consuming information. Thus, according to 86 percent of marketers, video marketing is highly successful.
8. B2B Marketing Continues To Trend
Sales on B2B e-commerce sites will top $1.77 trillion in 2022, a 12 percent rise from the previous year.
B2B stands for business-to-business. Instead of interaction between companies and consumers, B2B e-commerce involves the exchange of goods, services, or information between businesses. These transactions are conducted online, increasing buying effectiveness and efficiency. Each of the businesses benefits from this cooperation. Pandemic gave a huge nudge to B2B e-commerce websites. As it continues to grow, by the end of 2022 12% rise is expected in sales compared to the previous year.
9. Paid Digital Advertising Can Supplement A Marketing Plan
In 2020, the digital advertising and marketing market was valued at $350 billion; by 2026, it is expected to grow to $786.2 billion.
Digital marketing and advertising are expanding at a rate never witnessed before. The covid epidemic has likely been one of the primary reasons for this over the past two years. Since we all had to stay home and study or work from home, internet traffic significantly increased. The more people use the internet, the more effective digital marketing becomes since it can reach a larger audience.
10. Pay-Per-Click Remains of Great Important
45% of small businesses use PPC advertising
PPC stands for pay-per-click. Simply put, it’s a marketing strategy where you only pay for advertising when a user clicks on your ad. It’s a method of ‘purchasing’ visitors to your website rather than generating them organically. PPC has many forms, but search engine advertising is the most common. Sixty-five percent of small businesses spend 30 percent of their marketing budget on sponsored campaigns.
Digital Marketing From Internet Marketing Geeks
Are you in need of an effective marketing plan for your company to boost your sales and increase revenue? Then Internet Marketing Geeks is the right place for you. Our team of professional marketers can help you meet all your business goals. Contact us today to begin your digital marketing journey.