When it comes to building a great website, there are a few essential characteristics crucial for attracting and maintaining visitors. Nearly 39% of consumers evaluate a company based on how its website looks at first sight, and 38% of them will turn away from a poorly designed website. It should be easy to understand how important a well-designed website is for business, but a good-looking site isn’t enough. The website should be well-structured and easy to navigate for its visitors.
When a person visits your website, they usually have a question in mind and are searching for an answer (or a problem and a solution). Website content is just as important as its design of it. This article will discuss the top three things people will look for on your site, which you have to provide on your website.
Why is a website essential for business?
An appealing, professional website is the best way to differentiate yourself from the competition. A fully functioning website aids in the development of a solid online presence and the delivery of quality information to your customers. A website aids in the creation of brand awareness and the showcasing of your brand to prospective clients. It aids in the building of your image by informing the audience of who you are and what you represent.
One more and most enticing benefit of having a website for your business is that it can help you create more leads and boost sales. Customers who find your business online strive to learn more about your products or services. Once they get the information they were searching for, they will proceed to make a purchase.
What is the information that your website should have?
All these benefits mentioned above will be true only if the website contains information potential customers might need. So, what precisely does your target audience want? It varies on sector and business, but there are a few “must-haves” for every website. Here is the list of the top three things people will look at on your website. Note: When website users have to look for things, you’re already on shaky ground, so make sure these three items are easily discoverable to everyone.
The top three things people will look for on your site
1. Description of who you are and what you do
When you visit a website, the most critical information is what the business is about and what product or service they offer. Most likely, you’ve had an experience visiting a website and leaving it without knowing what the brand offers. That happens more than one would think.
When a client or consumer views your website, they should not have to conduct any research to figure out who the organization is. You may avoid misunderstanding by declaring your name and summarizing your services on the main page or having a dedicated About Us page. Although the latter is helpful, providing information on the main page is still crucial. You want to capture your viewers’ interest within 2-3 seconds of their viewing your site to make them want to stay on the page. You can use responsive and engaging components such as taglines, call-to-action, intelligent and well-written text, relevant graphics, and video.
Answer “Who are you?” as honestly and compellingly as possible. You must also respond, “What distinguishes your company? Why should I purchase from you?” This is absent from many business websites since the owners haven’t done the strategic thinking required to figure it out.
2. Contact Information
This may seem obvious, yet many businesses just completely disregard the importance of contact information and do not believe it is necessary to display an address or phone number. Having your contact information readily available for people to contact you is critical, especially if you have an eCommerce website. A one-click call from a top right of a navigation menu icon is an essential best practice, but not all websites have it that way. Make it easy for a consumer to contact you! To avoid losing a visitor to a competition, make sure your contact information is available in a couple of places on your website.
Also, provide different contact information types, such as phone number, email, and address. You can even set up a contact form, but it’s optional since most people prefer more direct ways of contacting the business they’re interested in.
3. Customer Testimonials
Having testimonials on your website is one last push your website visitors need to convert into your customer. People need proof that you’re a legitimate business; testimonials are the best way to show that. To build your credibility, sprinkle testimonials across your website’s pages, offer product evaluations, and even link to independent review sources. This will put your potential customer’s minds at ease and help you gain their trust.
A testimonial page can be presented in various ways to incorporate pleased customers’ comments and experiences. You may film videos or even graphics to showcase all of the incredible work you’ve done. This helps humanize your brand, one of the most effective marketing approaches.
This is only a partial list of the elements that comprise a successful company website. By following these three guidelines, you will be well on your way to developing a reputable, unique, and compelling website that will expand for the benefit of all your clients!
Examine your site from the perspective of a potential customer. Before requesting your call to action or personal information, provide helpful information. Not every visitor to your website is looking to buy your product or service right now. However, visiting your website might be the beginning of a long-term business connection.
Overall, the essential features that users will search for on a website are a mix of valuable and informational components that contribute to a great and successful user experience. Businesses and organizations may design websites that effectively satisfy the requirements and expectations of their visitors by taking these considerations into account or working with an experienced digital marketing agency. At Internet Marketing Geeks, we offer development and marketing services for companies of any size and at any stage of their digital journey. Whether you’re building an online business from the ground up or your site desperately needs an upgrade, we are here to help. Reach out to us today!