Email marketing is a crucial platform for eCommerce businesses and brings astonishing results; 4200% of profit for every dollar you spend.
Businesses worldwide have long been utilizing the power of email marketing to boost sales and reach their customers, meaning that most of your customers, at this point, get hundreds of emails per month. Making your emails stand out is hard. The reason behind low email sales isn’t the marketing channel itself but rather how you use it. This article will guide you through the 6 tips on improving email sales so you can start driving expected results from your email marketing campaigns.
1. Create Short and Compelling Subject Lines
47% of email receivers open emails based on the subject line, and 69% report emails as spam because of the subject line only.
So how to create subject lines that drive open rates? – you may ask, and here’s an answer.
- Make your subject lines concise; with every extra word you use, you lower the chances of users opening the email; but it doesn’t mean you should only use one word with no clear context. The sweet spot for subject lines to target is seven words.
- Write personalized subject lines; they account for 62% of open emails.
- DON’T USE CAPITAL LETTERS – it’s considered loud, rude, and even spammy. Moreover, it’s harder for users to read all caps.
- Be clear; even though some phrases might be trending at certain times and you might want to jump on the bandwagon, ensure that your subject line is clear and descriptive.
- Use only a few emojis; emojis are fun, so it’s easy to overdo them. According to research by Mailchimp, you should use at most
2. Use Visuals
“It’s better to see something once than hear about it a thousand times,” – says an Asian proverb, which also applies to email marketing. You can write long texts about your product and call to action to bring users to the website, but if they don’t see what you’re offering, they’ll have no interest in clicking anything on that email.
Your customers are hardwired to engage with visuals more than text. Thus, providing great visuals that add value to your message boosts your email sales. Visuals will significantly benefit your email marketing campaigns, whether a picture of your product or a banner for your sitewide sale.
3. Use Effective Call-to-Actions
Email campaigns created to boost email sales should have call-to-actions – it’s a no-brainer. However, ensure that your CTAs are easy to find, stand out, and bring users to the right place.
4. Include a Coupon
Sending emails to your customers implying they should buy your product is a somewhat one-way benefit. In contrast, saying they should buy a product using a coupon you provided is a clear double win – you make a sale, and they buy the product for a discounted price. Moreover, they will also make them feel somewhat entitled or even appreciated if the campaign targets loyal customers.
Emails with coupons have a 14% higher open rate, around a 34% increase in clicks, and a 48% boost in profits per email.
5. Include Deadlines
We live in a world full of distractions, often leading to procrastination. Even when people find your email and products exciting and want to purchase them, they might feel like doing it later. Unfortunately, sometimes later never comes because they simply forget about them.
When you include a deadline in your campaign and say something ends tonight or is a limited offer only, your email subscribers know it’s a time-sensitive opportunity they will miss if they act slowly. A deadline is there to gently push your indecisive customers to make a purchase.
6. Segment Your Email Subscribers List
Commonly, people don’t open or interact with your emails because they are irrelevant to their needs and interests. As a result, they mark your emails as spam affecting your sender’s reputation and email deliverability.
The best way to fix this is by segmenting your email subscribers list. Instead of sending one message to everyone (even if you personalize them using their names), you segment the list and send your promotion only to specific groups of customers within the list.
Dividing your email subscribers list into smaller groups enables businesses to offer more relevant products to subscribers, increasing click-through rates and boosting sales.
Email segmentation makes your email campaigns more relevant; thus, customers are more likely to engage with your emails in the long run.
And that’s how you improve your email sales!
There are various ways to boost email sales, from improving your subject lines to sending limited-time offers and coupons, using call-to-actions and visuals in your text, and segmenting your list for more relevancy. And, of course, there’s more than that, like using automated email automation tools and building campaigns that maximize your eCommerce sales based on your well-crafted marketing strategy.
Want professional marketers’ opinions about your email marketing campaigns, or want to create one from scratch? Reach out to us – at Internet Marketing Geeks, we are ready to take your email marketing strategy to the next level.