Do you struggle with figuring out the right go-to-market strategy?
Your newest product should be the next biggest hit. But do you have the strategy to get it in front of the right people?
You've already designed the perfect product, but you still need a go-to-market plan that'll knock the socks off your competition. Get in front of your strategy with the team of experts at Internet Marketing Geeks!
Even if you’ve never launched a product before, we make developing a market strategy easy by taking all the heavy lifting out of your hands. Trust your go-to-market strategy to specialists and reach your target market faster than you could alone.
Are you ready to reach your full potential? Reach out today.
Book your free consultation call today!
What Marketing Method is Right for You?
Your marketing needs to match your branding and business, but how you market is as important as what you market. As Marshall McLuhan famously said, “the medium is the message.”
There are two primary marketing streams available to you: traditional and digital marketing. Whether you choose a mix of both or just one depends on your budget and your goals.
Traditional marketing is easy for the consumer to understand. It’s directly in front of them and is presented tangibly. You can easily point to your billboard or newspaper advertisement and say, “that one is mine.” It’s also very easy to target a region or area with traditional marketing, but demographic target becomes a little more difficult.
While traditional marketing does have its place, it is much more expensive than digital marketing, which is a barrier to entry for many small and mid-sized businesses.
Digital marketing is more cost-effective than traditional marketing in several ways. For one, the entry cost is lower, and your advertisements will not cost as much upfront or in the long run. Additionally, it can be difficult to track who came to your business because of a billboard. On the other hand, digital marketing is all tracked, providing you with current metrics that give you detailed information.
The information provided can then let you decide which digital marketing strategy has the best return on investment (ROI) and allow you to target those methods more directly.
You get a more immediate response with digital marketing, with a more engaged audience. With demographic research and a targeted strategy, you can get your advertisements in front of your ideal customers faster and more efficiently than with traditional marketing.
About Lisa Carter
Lisa is more than the president of the company, she's also a mentor to her team, an inspiration to women in business, and a motivator for clients and employees alike.
With two degrees and two decades of experience, Lisa is a champion of SEO and content marketing.
Digital Marketing Designed for You
At Internet Marketing Geeks, we believe that digital marketing is the more effective method for the majority of businesses. Even if you don’t have an online business or an ecommerce store, a good digital marketing strategy can increase foot traffic to your physical location and generate more leads for your sales team.
Within digital marketing, there are many streams you can use to make your marketing effective. This is what we can do for you:
- Search engine optimization
- Content creation
- Email marketing
- Social media
- Intent-based advertising
- PPC & remarketing
- Brand development & style guides
- Web design & development
- Discovery & research
- Brand strategy
- Content strategy
Register now for your free consultation!
Why Our Clients Recommend Working With
Internet Marketing Geeks
Anyone can tell you that they're passionate about their clients and their services. Instead we'll let our clients speak for us — this is why they choose to continue to work with us.
The Hemp Doctor
Internet Marketing Geeks has had my best interest at heart from Day One. I’ve worked with them long enough to know that they deliver on their promises and exceed expectations. They know the digital marketing landscape and work within it, combining enthusiasm and experience with kindness and consideration.
SEAN & ANNAMARIA PATY
Edible Candy Bites Distribution Company
Internet Marketing Geeks helped us get our brand off the ground. They were wonderful to work with and provided amazing guidance and advice as we navigated launching a new business. We cannot recommend them enough to anyone that wants to make sure their digital marketing is on point and working for them, rather than being work for them.
JACQUELINE BUTLER & TRACY HOLMES
We can't say enough wonderful things about IMG. As a new business owner, our experience with IMG has been nothing but friendly, knowledgeable, and extremely professional. They built, manage, and maintained our e-commerce site, and took all the necessary time to explain each step of the process.