You know it’s easier and cheaper to maintain a relationship with existing customers than it is to find new ones. But how do you build that relationship? Although staying in contact with your clients is important, giving them avenues to provide feedback and connect with you regularly can seem challenging.
Email marketing is simply reaching out to touch the people who have trusted you with their email addresses. It’s creating that communication that can easily become a two-way street. Whether you’re using automated flows or hand-crafted email blasts, your audience receives these and can easily reply.
Our methodology is simple; we believe in showcasing the best of our clients in your emails. At Internet Marketing Geeks, we can manage your email marketing easier and cheaper than if you hired someone to do it internally. And with that, you also get years of experience putting together strategic campaigns that highlight your best features.
Unique Marketing Tips for Building Customer Loyalty from Internet Marketing Geeks
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How You Can Use Email Marketing
Connect with Existing Customers
Keeping your existing customers updated on your newest product offerings is a great start. Additionally, providing guides and information on how to use your products or the benefits of your services can build trust in the quality and authority of your company.
However, email marketing is more than just showing off what you have to sell. Your email marketing is a way to highlight your involvement in your community or your social giveback.
Present Yourself As a Thought Leader
You are an expert in your field. You spend a great deal of time and money staying ahead of the industry and living on the bleeding edge.
Capitalize on your industry knowledge by writing informative emails that help your client understand what sets you apart from the competition. Build trust and authority as a thought leader in your field by highlighting what your clients need to know. Informative, educational, and beneficial content will help you be seen as an original.
Email marketing generates revenue in two ways, through sales in the emails and lead generation and nurturing. Both of these can help you grow your company.
Email Marketing ROI
Email marketing is one of the few marketing channels you can use to build a genuine connection with your clientele. It's not just great for branding, though — email marketing has a fantastic return on investment. As of 2021, for every $1 you spend on email marketing, it has a return of $36.
Email marketing has one of the highest ROI marketing channels because of its ability to be personalized to a user.
Lead Generation and Lead Nurturing
If someone comes to your website and browses but doesn't purchase, it doesn't need to be a loss. Offering a 20% coupon for their email address may increase conversions, but it also allows you to reach out later.
Additionally, you can use email marketing to connect with people who abandoned their carts, browsed an item and didn't buy, or haven't bought in a long time.
These methods are all designed to keep you at the forefront of your client’s mind, build trust and authority in your field, and help increase your revenue. However, implementing this strategy effectively takes time, design skills, knowledge of your market, and an ability to pivot quickly based on trends and shifting information.
Hiring an external company like Internet Marketing Geeks enables you to spend your time running your company and prevents you from being held hostage by the intricacies of the digital marketing industry.
An Overview of Our Method
Automated emails are the backbone of your customer retention. These emails exist to thank your customers for their orders, provide important account information, ask for reviews, showcase similar items, and connect on anniversaries and birthdays.
Internet Marketing Geeks designs these orders to be on brand and connected to your website. These provide a seamless interaction between you and your client with strong personalization. Some of the most profitable emails in all of email marketing are automated flows that connect you with your user, even when you’re not online.
Bespoke Emails for Outreach and Education
Handoff the stress of managing your email marketing campaigns and let Internet Marketing Geeks create individually designed emails for your target demographic. Engaging with your customers will take less time and effort while IMG handles the stress of planning campaigns, monitoring open rates, and strategizing your emails.
If you crave a more hands-on approach, our team can provide you with handcrafted templates that allow you to drop your content into our designs easily. Stop spending hours designing the perfect email and instead use one of Internet Marketing Geeks’ handcrafted templates for your brand.
Technical Integration & Coupon Support
You’ve already designed an email, you’ve sent it out to your customers with a coupon inside, and — oh no! The coupon didn’t work, and your email list starts dropping like flies. Skip the chaos of remembering every step and have Internet Marketing Geeks manage your emails. We can integrate your email service account with your eCommerce business to improve sign-ups, create discounts, and more!
Our tech team has a reputation for having an up-time of 99.9% on websites, and we can help you build or improve your existing site to work better with your marketing plans.
We believe in results and showing what we can do. We start by working with you to determine your goals and then create a targeted strategy for you and your demographic.
If your goal is to grow your list, we can help you install an integrated pop-up on your site that encourages people to sign up for your email marketing and receive a discount. This one-time discount encourages both conversions and future engagement.
We can also help you find strategies that encourage people to sign up or refer their friends.
Increased Sales and Open Rates
We don’t just believe we have some of the best open rates in the industry; we know it. Check out our Prove It page, where we highlighted a few of our great successes, including recovering an email list from a spam attack and significantly increasing open rates.
We believe in what we do because we have the metrics to back it up!
Build Customer Loyalty and Trust
Long-term customer loyalty and trust are measured in the metrics of years. Investing in a digital marketing firm like Internet Marketing Geeks to build an email marketing strategy is the best way to ensure longevity and build a loyal customer base.