Knowing the true importance of digital marketing for your business is one thing, but understanding the ins and outs of it can sometimes get confusing, especially when starting a new business.
During many years of working with businesses of different scales and industries, we have identified questions our clients most frequently asked. We have combined frequently asked questions about digital marketing on this page to help you better understand online marketing and, thus, help your business grow.
Q: What does a digital marketing agency do?
A: A digital marketing agency uses various digital marketing categories, channels, and techniques to promote your business online.
For example, a digital marketing agency can optimize your website for search engines like Google using on-page and off-page SEO and link building. In this example, search engine optimization is one of many types of digital marketing, Google is a digital marketing channel, and on-page and off-page SEO and link building are among many digital marketing techniques.
Q: How to create a digital marketing plan?
A: The best way to create a digital marketing plan is to build a marketing strategy first and use it as a foundation for your marketing plan.
Creating a marketing strategy means analyzing competition, setting your business goals, and discovering and researching actionable insights about your company and its customers. You segment your audience, create marketing road maps, set the budget, and identify platforms to market your business at this stage. From there, you create a marketing plan of steps you will take to promote your brand. Your marketing plan is your implementation schedule and serves as a blueprint for your digital marketing strategy.
Q: Do I need a digital marketing plan?
A: Any business needs a digital marketing plan regardless of industry, scale, or size. Without one, you will be unable to reach your customers, grow your business, and most likely end up wasting money on marketing efforts that don’t bring desired results.
Q: What does B2B mean in marketing?
A: B2B stands for businesses-to-business marketing. As the name suggests, it describes a marketing model where one business markets products to another business instead of marketing to individual customers. Some examples of B2B include content management software, security solutions, and wholesale.
When a business focuses on selling products to other businesses instead of customers, it calls for using different marketing approaches and platforms. Defining whether your business is B2B or B2C is essential when building a marketing plan. However, a company can use a combination of both and fall into the B2M marketing model -business to many.
Q: What does B2C mean in marketing?
A: B2C short for business-to-consumer, describes a marketing model where a business markets its products to individual customers. B2C is the most common business and marketing type and represents most eCommerce stores.
Q: What is Search Engine Marketing (SEM)?
A: SEM, short for search engine marketing, is a form of digital marketing where you promote your website on search engine primarily through paid advertising such as Google Ads – Google’s paid-per-click advertising system.
Q: What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a process of SEO specialists optimizing a website to improve its rankings in search results. It is a crucial part of your digital marketing plan, which improves your company’s online visibility in search engines. SEO enhances the user experience on your website or online store and helps search engines better understand the context of your digital content. As a result, your web pages rank higher in relevant search queries.
Q: What is more important, SEO or SEM?
A: SEO is important for getting organic traffic to your website, while SEM is best for getting traffic through paid advertisements.
SEM brings immediate results that vanish as soon as you stop paying for ads. In contrast, SEO takes longer to see results, but its effects last much longer. Besides boosting search engine rankings, it improves user experience on your side and increases brand recognition and reputation. Both SEO and SEM are essential for your business.
At Internet Marketing Geeks, we use both – SEO and SEM so that our clients’ websites appear at the top of search results through PPC advertising to have traffic flowing on their website until our SEO experts work on optimizing the website for better rankings.
Q: Does an eCommerce website need SEO?
Any website needs SEO, but it’s even more crucial to eCommerce websites that rely solely on online operations than businesses that use websites to promote their physical stores. Almost half of the online consumers start their shopping journey on Google, usually using transactional keywords. Without SEO, you will not reach those consumers.
Owning an eCommerce website means paying for various costs such as hosting, domain, designers, developers, teams, etc. Without incoming traffic from search engines to your eCommerce store, sustaining your business, covering these costs, or gaining revenue will be challenging.
Q: What is Content Marketing?
Content marketing is a marketing form that uses content, such as blogs, videos, photos, infographics, podcasts, etc., to draw attention to a brand, raise brand awareness, and connect businesses with their audiences.
Q: Does my business need a blog?
A blog is a crucial component of your marketing strategy, and your business will greatly benefit from having one. It allows your business to boost its online visibility, inform its audience, build relationships with customers, and drive traffic to your website – so yes, your business needs a blog.
What have you done for other clients?
We take our client’s privacy seriously so showing you exact results with names attached is not something we can, or will do. However, here’s a small sampling of what we have been able to do for some anonymous clients.
Q: What kind of marketing efforts do you specialize in?
We specialize in digital marketing campaigns and every form of digital marketing, from creating a digital marketing strategy and plan, website development, hosting and maintenance, design services, SEO, online ads, and content creation.
Q: Do you create marketing campaigns?
Yes, at Internet Marketing Geeks, we create marketing campaigns that drive outstanding results and make your competitors crazy. From email marketing to ad and SEO campaigns, influencer marketing, PPC, and social media marketing campaigns – you name it!