In today’s world, being a successful personal injury attorney means knowing how to successfully market your practice online.
“I need a personal injury attorney. I better go to the yellow pages section of my phonebook.” Do you know the last time someone said this? Neither do we, but we are guessing that it was somewhere around 20 years ago.
The way that accident victims look for personal injury lawyers has changed. Phonebooks are out the window. Word of mouth isn’t what it used to be. Most people don’t pay attention to billboards because they know they can find what they need on their phone.
On their phone.
Not only has marketing for personal injury attorneys gone digital, but it has also largely gone mobile. When someone needs a personal injury lawyer and they need one now, the first thing they are going to do is type in a search on their phone (or ask Siri or Cortana to search for them). They might scroll through a few search results to find the attorney with the most stars, but they are going to decide who to call (or at least whose website to visit) in a matter of seconds.
There Are Proven Keys to Success in Digital Marketing for Personal Injury Law Firms
So, how do you get to the top of the search results when someone searches for a personal injury attorney in your town or city? The answer is both straightforward and inordinately complex: effective digital marketing for law firms. You need to know what works (and what doesn’t), and you need to execute a marketing strategy that ensures you have a chance to compete for clients in your local area.
Of course, letting accident victims know you exist is just the first step. You also need to do at least some convincing that you are the right attorney for them. With some prospective clients, this will take more work than others. This means that, in order to build your personal injury practice online, you must:
Step 1: Get Found
If your personal injury firm’s website does not show up on the first page of Google or Bing search results and you do not have a quality presence on social media, then you have virtually no chance of getting found. In order to attract prospective clients, you need these people to know that you exist.
Step 2: Prove That You Can Help
Once you have a prospective client’s attention, you need to quickly convince them that you can help. They will want to know that you have experience handling cases similar to theirs, that you are willing to do what it takes to win, and that they can reach you (by their preferred method) 24/7.
Step 3: Get Clients to Contact You
Finally, you need to get them to contact you. This could be a phone call, text, live chat, or email, but it needs to be easy and it needs to provide a near-instantaneous response. If someone needs help and they cannot get in touch with you right away, they only need to click the back arrow once to find someone else who is prepared to help them immediately.
You Need a Digital Marketing Strategy Team That Is as Committed to Your Firm as You Are to Your Clients
At Internet Marketing Geeks, we do what it takes to help personal injury attorneys get clients online. We know that, for most attorneys, the problem with getting clients isn’t that they lack the legal skills necessary to serve them; rather, the issue is that they don’t know how to market themselves effectively. We do. We have experience building, testing, and refining digital marketing strategies to boost our clients’ search engine rankings and increase their conversion rates. And we track our clients’ digital marketing campaigns around the clock so that we can make necessary adjustments in real time.
When you choose Internet Marketing Geeks, you are choosing to work with a team of people who are committed to your firm’s digital marketing success. We work with personal injury attorneys around the country, and every day, our clients get calls and texts because of the work we have done (and continue to do) for them. There are people out there who need your help, and we want to make sure they can find you. What we offer our clients is a partnership – no one-time gimmicks, no empty promises – we will work with you day in and day out for as long as you see value in the services we have to offer.
Personalization Yields Results in Personal Injury Practice and Digital Marketing
Just like you, we see value in getting to know our clients personally. For you, the details are what make your clients’ cases. For us, the factors that make your practice unique are the factors we can use to enhance your search engine rankings and improve your overall presence online. Also just like you, we conduct our own research and analysis to determine what will produce the best results. For example, before we recommend that you spend money on anything, we will answer questions like:
- Are your clients more likely to search for the term “personal injury attorney,” or are there more local searches for terms like “car accident lawyer” and “slip and fall attorney”?
- How much content do you need to add to your firm’s website in order to be competitive with other personal injury firms in your area?
- What elements of your current firm’s website are inhibiting your conversion rates? What changes can we test to increase the percentage of website visitors that contact you?
Here’s How We Do What We Do
So, now you know what we do. But, how do we do it? How can we drive more business to your personal injury law firm?
We help personal injury attorneys get more clients by focusing on four core areas of digital marketing: (i) search engine optimization (SEO), (ii) web design, (iii) online content, and (iv) social media.
1. Search Engine Optimization (SEO)
If your firm’s current SEO strategy is not targeting the right keywords with the right amount of volume at the right points in time, then it isn’t really a strategy at all. Your efforts are direction-less, and you are wasting time, money, or both. We build and execute custom-tailored SEO strategies that target the most relevant keywords in our clients’ geographic locations and areas of practice, and we stay up-to-date on the latest algorithm changes so that our SEO strategies are always operating at maximum efficacy.
Personal injury lawyers face some of the most competitive SEO markets of any attorneys in the country. But, with the right approach, you can overtake your competitors. Firms that utilize our aggressive SEO strategies see an average increase in web traffic of 81%, and we can get your law firm’s website to rank highly if you give us the chance.
2. Web Design
Some lawyers think that building a website with cutting-edge custom web design is frivolous. Those lawyers are wrong. Not only is your website’s design your prospective clients’ first impression of your firm, but it is also the key to increasing your website visitor conversions. The better your firm’s website looks, the more time visitors are going to spend looking. The better it functions, the more calls, texts, emails, and clients it will generate for your personal injury practice.
Templates look like templates. Old websites look out of date. Websites that haven’t been optimized for mobile platforms are difficult (if not impossible) to navigate on people’s phones. Is your website’s design actually driving prospects away? We would venture a guess that this is a very real possibility.
3. Online Content
For law firms (personal injury law firms in particular), online content serves two distinct purposes: (i) it helps drive visitors to your site by enhancing SEO and providing opportunities to engage on social media, and (ii) it builds trust and confidence once visitors click through to your site. But, for content to serve these purposes, it needs to be of extremely high quality. Online content needs to be palatable to search engines while ultimately being written for your intended audience, and it needs to provide real answers to your prospective clients’ real questions.
Our online content is written by professional writers, including former practicing attorneys. Our writers know how to effectively incorporate targeted keywords into online content, and they know how to speak to individuals and families who are suffering due to accident-related injuries. If content needs to be a core component of your digital media strategy, we can provide the content you need to generate quality leads online.
4. Social Media
Is your Personal Injury practice making effective use of social media? Do you know which platforms generate the highest-quality and most-consistent inquiries for personal injury attorneys? If you are connecting with people online, are these the people who are going to generate business for your law firm? If you don’t know the answers to these questions, then you need to rethink how and why you are using social media when you could be working on your clients’ cases.
In our experience, social media can be an effective digital marketing tool for personal injury attorneys. But, it can also be a complete waste of time. We can help you establish yourself as a personable, trustworthy, and go-to personal injury attorney in your area, and we can leverage your newfound SEO prowess to further enhance your SEO.
Let Us Help You Grow Your Personal Injury Practice
If you are ready to start getting more online traffic, more inquiries, and more clients, we are ready to help you. To get started with a confidential initial consultation, contact us online now.