Marketing CBD

Get found online, stand out from the crowd, get more leads, and win more lifetime clients.

CBD Products – Wholesale and Retail

So, you've invested in the world of CBD sales and services. You're offering this hot new item in alternative health and wellness to your customers and audience base. You've jumped on the ground floor and would like to hit the ground running. You are now offering its purported benefits to a wide customer base through the sale of CBD on your website directly to consumers and possibly to online retailers through a wholesale partnership branding your label of CBD products.

You need to keep in mind a few things, and we can help you be successful in the CBD space. Beyond your typical bookkeeping, inventory, pricing, overhead management, and traditional marketing, you need to keep your online marketing at the forefront if you want to succeed in online sales. You need to keep on your toes regarding social marketing, SEO, website design, and compliance. Luckily, Internet Marketing Geeks is here with plenty of experience in this marketplace to help get your best foot forward in CBD retail and wholesale.

READY TO GROW YOUR BUSINESS?

Unique Design and Visibility

Something that many CBD retailers forget when entering the online marketplace is that their website is their storefront. A unique design with a pleasant user experience is crucial when offering a customer a venue for any product purchase, whether CBD, health, and wellness, or any product for that matter. From opening the front page with tasteful pop-ups to clicking on the checkout button in their shopping cart, a customer will more likely return to a site with a pleasant user interface and easily understandable aesthetic design. Issues that need to be addressed when designing a website include ease of use, simplicity in design, and overall appearance. IMG has plenty of experience in design, with nearly a hundred CBD website designs in its wheelhouse. We have offered clients alterations on existing designs, templated designs, bespoke semi-custom sites, and fully customized websites for retailers and wholesalers. When it comes to website design, we can offer you suggestions, consultation on the way to your final design, or hand things over to a design team that will help you realize your dream of the perfect, productive website for you.

Get found online

Digital marketing is the art of getting found online.
Without it, you only have a website that potential clients will never see.

Search engine optimization

Search engine optimization is using content, technical expertise, and industry knowledge to organically rank a website on the front page of a search engine. This builds consumer trust and increases business revenue.

brand awareness

Your brand is your voice with your consumer. On average it takes a consumer seven touches before they'll act and purchase. That means you may need help to get in front of your clients seven times to encourage that first buy.

content marketing

Strong content improves SEO and also helps your consumers connect emotionally and intellectually with your brand. We write content for articles, press releases, white papers, guides and more to help your future clients connect.

conversion optimization

Conversion rate optimization is tools we used to increase the percentage of website visitors to leads or purchases. This is a metric that we can use to help improve your site—whether you're looking for more calls, purchases, or form fill-outs.

Why build online?

90
%

Of consumers used the internet to find a local business in the last year. (BrightLocal)

81
%

 Of consumers performed some type of online research before making a purchase online. (Oberlo)

93
%

Of searchers stay on the first page, using only the first ten search results to form their impression. (Forbes)

Search Engine Optimization

CBD products retail and wholesale are not empty marketplaces. Despite being a relatively newer health and wellness product, CBD products sold on the Internet aren’t the most novel business venture. Depending on the area you're focusing on, the types of CBD products you're offering, and your target market, you could be facing competition from hundreds, sometimes even thousands of retailers. This isn't even counting competition from super online retailers that allow sellers on their platform, such as Amazon. With experts working 'round the clock, IMG works on the labor-intensive process of raising your rankings on important search engines such as Google to ensure your website isn't buried. This is part of customer trust. 

An important aspect of online marketing is creating trust among consumers in search engine rankings. The closer to the first page of a Google search a website appears, the more a customer will trust that website. The logic behind this thought is that only companies that do their due diligence and run their company well will show up higher in rankings. This is somewhat true. Internet Marketing Geeks understands this and does the hard work for you, constantly tweaking your site, following the changes in search algorithms, and creating ideal website environments to ensure high search engine rankings. This process isn't overnight and is ongoing, but the rewards are immense. Through SEO alone, various IMG clients, who are in the top ten results of searches, generate six figures of revenue monthly. 

Your Strategy Lead,

Kirsteen McQuade-Crangle

Kirsteen McQuade-Crangle is IMG's Chief Client Strategy Officer. She is responsible for brand consulting, email marketing, content strategy, and client support. She's highly skilled in addressing client needs, isolating pain points, and offering bespoke marketing plans that target a brand's ideal demographic. Schedule a consultation with Kirsteen today for your ideal marketing plan.

Reach Your Customers Where They Are

All businesses need demographic research; however, with so much competition, cannabis and CBD businesses need a little more help. We can help you reach your customers where they are and connect them with you without expensive advertising that prevents you from talking about your products. 

We specialize in producing content specific to your brand and needs. We will research who you need to reach, starting broadly with generational research, and narrow that down to specific personalities most likely to connect with your brand. This means that we can provide you with brand research to help you know what to say, how to say it, and where to say it. 

Our content and email marketing are designed with you in mind. Our writers and editors work to create individualized and targeted content to improve your SEO and engage with your demographics. In addition, your email marketing will be designed to get some of the best open rates in the industry while simultaneously representing your voice and increasing your sales. 

We will micromanage your branding and strategy while still involving you in every step of the process. Don’t let another company sell you a brand you don’t relate to — connect with IMG and connect with your best representation.

Don't wait until after your competition hires us.

Change gears with Internet Marketing Geeks

The pandemic's shifting landscape has thrown many companies into chaos. With Internet Marketing Geeks you can stay ahead of the curve. While many companies experienced growth during the pandemic, these uncertain times have fast changing curveballs.

Use this time as an opportunity to grow a new strategy to draw in clients. Now is the time to seize the opportunity to build a lasting client list that will carry your business into the future.

CBD Compliance

We have experts on staff that are constantly learning and changing with the new guidelines produced by the FDA and individual state laws. We maintain research on compliance and regulatory issues to advise our clients on how to best work within the lines. We also allow our clients the freedom and access to their sites to make the changes they desire. With restrictions on advertising CBD products online, CBD retailers must get down to the core of online marketing and use creative solutions to be on top. In every case, this can become time-consuming and far too involved, especially if you're busy running your business. However, the experts at Internet Marketing Geeks know this industry, and we'll use our knowledge to garner success for you.

Work with the Experts of Digital Marketing

You may already be building your business online and managing it on your own. We understand that, and we admire that entrepreneurial spirit used to drive yourself to success. But there is another way.

You're an expert in your field, and you're used to working with an incredible team. For digital marketing that's Internet Marketing Geeks. We can help you drive traffic to your site, generate new client leads, and rank higher on search engines.