Marketing for contractors
Get found online, stand out from the crowd, get more leads, and win more lifetime clients.
Building online is critical to business success
There's no avoiding it - online is the place to be. Most consumers look to the internet to learn who you are, what you do, and why they should give you their money. Just like any other company, contractors need to be online, winning the trust of their future clients.
Having worked with the construction industry for over 30 years, we have a solid understanding of what it takes to win new clients for you.
READY TO GROW YOUR BUSINESS?
Building the foundation
Building an online presence starts with a great website. It's your most powerful communication tool. It acts as a business card, advertisement, and sales vehicle.
The goal of any business website is to make sales. People will come to your site for many different reasons – to find out who you are before visiting your office, book an appointment or buy a product, research you and your team, or make sure you are a legitimate company. Make sure you put your best foot forward and show your potential clients why they should choose you!
Get found online
Digital marketing is the art of getting found online.
Without it, you only have a website that potential clients will never see.
Search engine optimization
Search engine optimization is the ability to organically rank a website well in search engines. A website ranking on the first page of search results builds trust in a consumer. Only sites that have proven themselves to search engines will make it to the top of the search results.
On average, it takes a consumer seven touches before they will act and make a purchase. That means they have to see you at least seven times before your potential clients consider you a viable option.
Not only does good content help with SEO efforts, but it also helps consumers connect with you. We write content for press releases, articles, guides, white papers, and more—all to get your future clients to connect with you.
Conversion rate optimization is used to increase the percentage of website visitors to leads. This is a trackable metric that we can help your site improve—whether you're looking for more calls, newsletter sign-ups, or form fill-outs.
Why build online?
Let's talk about SEO
Search engine optimization is a huge part of everything we do. From building a website with the search engines in mind, to strategically placing links to boost your authority, search engine optimization is key to a successful online presence.
You can expect a well-researched and planned strategy built on 20+ years of SEO experience and knowledge from our CEO, Lisa Carter, who personally builds each strategy for every client.
We tailor your plan to your specific needs, wants, and desires to develop a unique approach for every client. This tailored approach allows us to help you grow your business at a lower cost while still giving you the best results.
Your Strategy Lead,
Lisa started her digital marketing career over 20 years ago as a graphic designer and web developer. After a few short years in the field, she learned how to optimize websites for search engines. This opened her eyes to the world of marketing, which quickly took her back to school. Fast forward 22 years, two degrees, and hundreds of client projects later, she is our fierce leader and agency owner.
Her passion projects include restoration companies, contractors, builders, and anything animal-related, although you will see her hands on every single project. Control freak? Probably, but she knows how to get results!
Build New or Renovate the Old
Whether you're starting from scratch or building on an old foundation, we have the skills and tools to improve your outlook. We will help you create a unique website experience with innovative visual design, personalized branding, intuitive navigation, all together with speed and accessibility.
If you choose to build new, we will support you through branding and design, guide you through the experience of building a web-friendly site, and help you continue to keep that site up-to-the-minute fast. Our bleeding-edge web developers specialize in designing and launching beautiful sites with high conversions.
We can take your existing site and revamp it. We specialize in unifying the branding and messaging, personalizing the content, and optimizing sites for SEO and conversion.
Keep yourself fresh in your client's minds so that when they're embarking on their next project, you're their first call. We can help you generate an email list, have consistent emails and updates, and drive positive interaction with your existing clients.
Answer questions, drive conversation, react to recent news, and inform potential clients of your successes. Whether you're looking for a portfolio page, weekly blogging, or offline graphic design, IMG can provide you with consistent, high-quality content.
Knowing who your customers are already can help you target similar demographics to build your customer base. Our data-driven social strategies combine online and offline marketing projects to improve engagement and build leads.
Don't wait until after your competition hires us.
Change gears with Internet Marketing Geeks
The shifting landscape of the pandemic has thrown many companies into chaos — stay ahead of the curve with Internet Marketing Geeks. While many contractors experience positive growth during the pandemic, these are uncertain times.
Use this time as an opportunity to grow a new strategy to draw in clients. While it may be tempting to rest on your laurels, now is the time to seize the opportunity and build a lasting client list that will carry your business into the future.
Work with the Experts of Digital Marketing
You may already be building your business online and hoping to manage it on your own. We understand that, and we admire that can-do spirit that exists in the trades.
You're an expert in your field, and you're used to working with qualified tradespeople. For digital marketing that's Internet Marketing Geeks. We can help you drive traffic to your site, generate new client leads, and rank higher on search engines.