Content Creation for Your Website
The team at Internet Marketing Geeks creates compelling, actionable and informative content that reaches your target audience at the right time.
We like to refer to our content as a written asset. Each word on your web page, whether on a product, “about us” or your blog, serves a purpose and adds value.
Content is your virtual megaphone. It lets you communicate with people visiting your website. Not only does it have the ability to attract and convert new customers, but it establishes a relationship with existing ones too.
Why Every Website Needs Great Content Created by Professional Writers
You are competing in a digital world where every business strives to have the best content that beats the competition. While you could certainly write your content and save some money, the content written by copywriting and marketing specialists do more than putting words on a page.
Professionally written content is what influences people on your website. Today’s consumer expects to see well-written, engaging, and brand-specific content on a site. They will consume what you have written, and it will inspire them to act.
What business owner has the time to research and write content like this?
The team at Internet Marketing Geeks can take this task off your list.
We work with you in the initial phase to research and strategize a content plan. Then, we write informative, actionable content that your visitors will love to read. When you use us for your website design services, we will be able to design the website around the content itself – so that everything works together perfectly.
How Do We Know What Content to Create?
Before creating content for your website, we identify what types of content you need. If your website is brand-new, then we can make a strategy from scratch. If you have an existing site that we are over-hauling, we will see what content you have, what requires revamping, and what is lacking.
During this initial audit phase, we look for gaps in your content. Then, we make a plan that fills the gaps and ensures your visitors receive content that guides them through each phase of a sales funnel.
Creating Content is Harder than it Sounds
You have ideas in your head, and most of them are excellent, but have you ever tried to put what you were thinking down on paper (digital paper that is)?
You are, without a doubt, an expert in your industry. You know your business, you understand the laws, you even have the background knowledge about each product you sell. While you have that expertise, you are not a marketing copywriter, editor, or professional writer.
That is why you need to invest in a team that takes that expertise and knowledge from you, and works alongside you to put it together, edit, revise, and make sure your digital message speaks for your brand as if you wrote it yourself.
We use a team of strategists and copywriters, along with our talented graphics team, to create a variety of content products that teach, inspire, and inform everyone who visits your site. Whether they are reading a product description or found you through a blog post, not a single word goes to waste.
Just some of the popular types of content ordered from customers include:
- Web Copy
- Landing Pages
- Product Descriptions
- White Papers
- Email Chains
- Social Media Posts
Investing in Great Content Today Delivers Brand Loyalty Tomorrow
You know you need a copywriter that understands your business as well as you do – and we get it.
You live and breathe in the industry every day, so how could someone possibly write from your point of view?
The good news is that Internet Marketing Geeks has been at this for decades. We diligently research; therefore, we will know the industry, the target audience, and just need to incorporate your brand.
Working alongside our design and copy team is an investment worth every penny.
It is no mystery that today’s online consumer would like to learn about your company’s products and even your business’s background reading your website’s content – not an advertisement. That means that instead of putting money on outbound marketing, you need to focus on inbound marketing.
Inbound marketing uses content to fuel a customer’s craving for more knowledge. By offering up transparency on your web pages, along with useful insights and entertaining content, you will see your business grow in volume and brand loyalty.
Copywriting in Stages
We offer our copywriting in stages, starting with:
- Web Content – We want to make sure your core pages have engaging content the day your website design launches.
- Product Descriptions – Tell customers exactly what they are getting or how they will feel after using a product with a compelling product description.
- Social Media – Start advertising your new business, promoting your latest products, and just building loyalty with carefully curated social media posts.
- Blogs – Blogs are one of the best ways to keep people engaged with your brand. When you offer useful content on your website, people come back for more. Likewise, when you flex your authority on a topic, they are more likely to trust your brand and purchase from you than a competitor that doesn’t flaunt their industry expertise.
Get Started with Great Content Strategies
You can get a full website ready to launch that includes everything from design to logo to hosting and even copywriting. When you work with Internet Marketing Geeks, we are here to promote your business and help you reach the next step: brand superiority.
Schedule your consultation with our team today. During the initial consultation we will discuss your goals, company background, and start researching a content strategy that helps you achieve those goals quickly.