Ohio

In the midwestern region in the U.S., Ohio is home to 11.75 million Americans and a popular destination for more than 200 million annual travelers. So if you ever considered Ohio calling a flyover state, perhaps now it’s time to land and explore the Buckeye State and its hidden gems.

Thousands of Americans move to Ohio each year. It was amongst the top relocation destinations during the Covid-19 pandemic, and the number of Ohio residents keeps rising annually. Moreover, the Buckeye State attracts new residents with its low cost of living. The cost of living is three times less than in New York and 7.7% less than Atlanta, GA. As a result, Ohio offers a wide range of employment opportunities for newcomers. Some of the biggest employment sectors in Ohio include:

  • Trade, transportation, and utilities (18%)
  • Education and health (17%)
  • Government (14%)
  • Professional and business services (13%)
  • Manufacturing (12%)

Ohio offers versatile entertainment options, amusement parks, and fascinating nature. There’re endless recreational opportunities for everyone like golfing, hiking, horseback riding, swimming, boating, and fishing. You might be surprised to hear, but Ohio has various islands where you can have an unforgettable experience, enjoy mesmerizing scenery, and explore local attractions. Islands like South Bass, Kelleys Island, and the Lake Erie Islands are great to visit for swimming, fishing, boating, and numerous beach activities. You can use passenger or vehicle ferries to access the island and spend a lovely day outdoors.  Here you can also find charming small towns in Rural Ohio, like Geneva-on-the-Lake, Marietta, and Granville, picturesque hiking trails overseeing buckeye trees, and the fourth largest of the five great lakes – Lake Erie. 

Some of the popular local attractions include:

  • Old Man’s Cave (Logan) – one of the most beautiful hiking trails in Ohio
  • Lake Erie Bluffs Park (Perry) – If you want to enjoy a scenic view of one of the largest great lakes in North America and enjoy time at a natural beach Lake Erie Bluffs is the place to go.
  • Ohio Caverns (West Liberty) – Ohio’s largest and the most beautiful cavern offers a Historic Tour and Natural Wonder Tour, guiding you through the natural wonder. 
  • The Rock and Roll Hall of Fame and Museum (Cleveland) – If you are a rock fan, you most probably will want to stop by the Rock and Roll Hall of Fame and Museum, one of Cleveland’s biggest tourist attractions. Thousands of artifacts and memorabilia celebrate the history of rock music. In addition, you can see various historical exhibits from musical instruments to awards, costumes, posters, lyrics, and record art.
  • National Museum of the U.S. Air Force (Drayton) – When visiting Ohio, don’t forget to stop by the world’s largest military aviation museum. Even if you aren’t an aviation enthusiast, more than 360 aerospace vehicles and missiles on display — many rare and one-of-a-kind, will attract visitors of any kind. Entry to the museum is free of charge.

A four-season climate in Ohio offers a wide variety of seasonal activities like skiing, snowboarding, ice skating, adventurous hikes and picnics, fishing, and camping, so it’s a great place to visit anytime throughout the year.

Economy

Ohio serves as a bridge between Northeast and Midwest for cargo and business traffic, and its geographic location is an asset to Ohio’s economic growth. Here you can also find one of the most well-developed highways in the nation, allowing you to access 50% of North America in just one day drive.

The largest economic sectors and industries in Ohio include:

  • Agriculture – One in seven working Ohioans are employed in the agricultural sector
  • Insurance and Banking, with more than 40 billion dollars annual revenue
  • Motor Vehicle Assembly  – more than 20 billion dollars yearly revenue
  • Steel Production – more than 9 billion dollars yearly revenue
  • Research and Development – with more than 2.14 billion U.S. dollars of federal funding 

Ohio ranked number nine for most diverse industries in 2019, up from 10th in 2011, so undoubtedly, there are many job opportunities for a diverse workforce. In addition, Ohio has one of the strongest economies nationwide. Its gross regional product is $677.561 billion and is the seventh-largest source of GSP among the 50 states and the District of Columbia. Even if Ohio were a separate country, it would have the  21st largest economy worldwide.

eCommerce Market in Ohio

Ecommerce in Ohio is booming, and many new fulfillment centers choose Ohio due to its location and proximity to many large cities, tax incentives, and skilled labor. As a result, many large retailers like Amazon, Home Depot, J.C, Penney, Victoria’s Secret, and many others established their fulfillment centers in Ohio.

Like in any other state, eCommerce sales are spiking, and many still prefer online shopping to in-store experiences due to the pandemic. As a result, U.S. eCommerce sales keep growing with a 6.8% increase in Q3 2021. 

Is Ohio a Good Place to Start a Business?

Ohio is one of the best places nationwide to do business due to its simplified tax structure, geographical location, and affordable cost of doing business.

Ohio ranked number one in Site Selection’s Governor’s Cup 2020 state economic and business attraction rankings for bringing more new corporate facility projects per capita than any other state in the U.S.

Chief Executive Magazine ranked Ohio number 7 amongst the best states for business rankings in the U.S.,

Ohio is Number 10 among CNBC’s ranking of America’s States for Businesses and #7 among U.S. News and World Report’s Best States for Opportunity ranking. Additionally, Ohio is home to 59 Fortune 1000 companies and among the best places to launch a start-up.

Do You Need to Market Your Business in Ohio?

Regardless of their location, today, businesses of any kind rely on digital marketing techniques to reach more customers, increase brand awareness, boost sales, and keep growing. However, creating a successful digital marketing strategy calls for experts’ help. Skilled and experienced marketers can help promote your products and services online to a targeted segment of your audience, including Ohio residents.

You have already created a business, and you should experience success online. At Internet Marketing Geeks, we provide digital marketing services for businesses like you to make it easy for your clients to find you, attract more customers and put you ahead of the competition. Need help marketing your business in Ohio? Reach out to us today, and we’ll be happy to gear up your business marketing!

Gear up your business marketing now!