Hamilton, Ontario, a Canadian port city on the western tip of Lake Ontario, is an excellent place for those wanting to escape the big city bustle and find an affordable lifestyle close to Toronto. Here you can enjoy a relaxing atmosphere while working in and commuting to the most populous city in Canada, which is only a 40-minute drive away. Hamilton’s Residents have easy access to 403, Highway 8, Red Hill Valley Pkwy, and the Lincoln M. Alexander Pkwy within minutes. GoTransit trains and buses also provide a convenient commute from Hamilton to Toronto.
In addition to being one of the most affordable places to live in Canada, Hamilton has everything to offer its residents and visitors – picturesque views, hiking trails, galleries, and numerous places for entertainment. More importantly. Hamilton is amongst the best cities in Canada with its walk score, so you can park your car and walk to beautiful attractions in Hamilton, which include:
- Royal Botanical Gardens
- Escarpment Rail Trail
- Art Gallery of Hamilton
- Hamilton Museum of Steam and Technology
- Dundurn Castle
- Albion Falls
- Bruce Trail
- Tiffany Falls
- Gage Park
- Devil’s Punchbowl Conservation
- Bayfront Park
Downtown Hamilton is a hub for some of the most exciting events residents and visitors can enjoy. It’s where concerts, music festivals, and theatrical performances take place, and some of the most notable ones are:
- Strangewaves Music Festival
- Hamilton World Music Festival
- Fringe Festival
Hamilton is home to more than 570,000 residents and numerous organizations always willing to welcome newcomers and visitors from around the globe.
The economy in Hamilton is one of the most diversified in the country; the fastest-growing mid-sized city for tech talent offers an excellent environment for big and small investments. Hamilton continually ranks as one of the best places to invest in the nation – The world-class companies like Amazon, IBM, Nokia, Maple Leaf, Fraunhofer, and Stryker have already made considerable investments in Hamilton.
CBRE ranked Hamilton, Ontario, as number two for North American tech cities of opportunity. Hamilton tech talent ranked fasted growing in Canadian mid-sized towns from 2012-to 2017, with a growth rate of 64.8%.
With its proximity to the U.S. border crossings and major international airports, Hamilton’s perfect location provides businesses with plentiful transportation, trade, and talent acquisition opportunities.
Manufacturing plays a vital role in Hamilton’s economy and contributes 4% of Ontario’s total economy ($12 billion annually). The Major industrial products here include motor vehicles and parts; metal products such as iron and steel; foods and beverages; paper products; electrical goods; machinery; chemicals; petroleum, and coal.
Agrobusiness is another critical sector in Hamilton, contributing $1 Billion to its economy annually. 80% of Hamilton’s landmass is rural; primary agriculture and food and beverage manufacturing play a vital role in the local economy. Major international companies like Mondelez, Maple Leaf Foods, Aryzta, and Grupo Bimbo have already invested in Hamilton. More than 120 food and beverage manufacturers operate in Hamilton, situated in one of the most significant regional food processing clusters in North America.
Food and beverage manufacturing is the 2nd largest manufacturing sector in Hamilton regarding employment and revenue and welcomes new investments year over year.
“One of the fastest growing areas of Hamilton’s economy is food and beverage manufacturing. We have the right mix of labour force, location, and land to deliver a successful product.”
Agribusiness and Food Processing Lead, City of Hamilton
Over 12 million metric tons of cargo go through Hamilton Port Authority annually; it is the busiest e-ports of Canada’s great lakes, and 28% of all St. Lawrence Seaway System’s movements occur here.
Per Canadian Business magazine, September 2008 edition, Hamilton was the third-best location in English Canada for doing business based on:
- operating costs of doing business
- cost of living in the city
- non-residential building permits
- crime rates
- unemployment rate changes.
And in the overall ranking, Hamilton was seventh of forty cities across Canada. Some of the reasons for Hamilton’s high ranking were: its Great Lakes port, its International Airport, the Queen Elizabeth Way connecting Toronto to the U.S. border, McMaster University with Canada’s highest ratio of research funding to the operating budget, and that Hamilton is emerging as a biotech hub.
Finally, tourism is also crucial for Hamiton’s revenue, and it accounts for $530 million in spending annually from 6 million visitors.
eCommerce in Hamilton
Hamilton residents are no exception in booming online sales, and the demand for eCommerce stores keeps rising. According to Statistics Canada, online sales have gone up more than 99% during the COVID pandemic, and eCommerce sales reached a record $3.9 billion in May 2020, a 99.3% increase over February.
Due to the increased online sales, the city of Hamilton helped hundreds of small businesses adapt to online environments and offered eCommerce training for small businesses.
The COVID19 pandemic will undoubtedly have a long-lasting impact on the retail sector. Most likely, many Canadians will make online shopping a habit, with not many returning to physical stores.
“the split between e-commerce purchases and in-store purchases has changed forever,” – says Kostya Polyakov, partner and national industry leader for KPMG’s consumer and retail practice in Vancouver.
In 2021, about 40 percent of Canadian consumers shopped in physical stores and online daily or weekly. The younger generations made more online purchases, while older generations preferred in-person shopping each week.
- Gen Z – 32% shopped in-store 43$ shopped online.
- Millenials – 40% shopped in-store, 47 % shopped online
- Gen X – 43% shopped in-store, 36% shopped online
- Baby boomers – 48% shopped in-store, 25% shopped online
Canada is amongst the most profitable markets for eCommerce businesses, with annual sales amounting to almost 1,85 billion Canadian dollars. The 2018 survey amongst Canadians revealed that many locals now prefer online shopping to in-person purchases because of the wide variety of products and convenience.
Revenue from the retail eCommerce market in Canada is expected to grow to 33 billion U.S. dollars by 2024, up from 25.4 billion in 2019. The growing number of eCommerce shoppers calls for more stores and facilities to adapt to the online environment. Many U.S. online businesses have joined Canada’s crowded and increasing eCommerce market and sell directly to Canadians across multiple industries. Amazon Canada has invested in Hamilton to create a fulfillment center and delivery station, bringing over 1,500 new jobs to Hamilton.
Popular eCommerce Categories in Canada
Amongst the most popular online shopping categories in Canada, according to 2020 statistics, are:
- Clothing and Apparel
- Computers and electronics
- Beauty Products
- Home and Garden
- Health Products
- Office Supplies
- Home Décor
- Sporting Goods
The Future of eCommerce in Canada
The COVID19 pandemic has proved eCommerce to be a helpful and vital resource, and the eCommerce market in Canada is expected to grow 7,5% in 2022 compared to 2021. However, the number of online shoppers won’t be as astronomically high as during lockdown restrictions, as many Canadians, especially baby boomers, still prefer an in-store shopping experience. Even so, eCommerce in Canada will keep growing, and as the number of online businesses keeps increasing, so will the competition for online sales. Retail eCommerce sales in Canada are expected to amount to 40.3 billion U.S. dollars in 2025, up from 25.3 billion U.S dollars in 2019.
A Digital Marketing Agency in Hamilton to Help Your Business Stand Out!
The online world is competitive, especially now, with all kinds of businesses joining the online arena. Regardless of size, expertise, or location, every business needs a well-built marketing plant to stand out. Luckily, you don’t need to be a marketing guru to sustain and grow your business in Hamilton. At Internet Marketing Geeks – a digital marketing agency in Hamilton, we are happy to get behind the wheel of your marketing and shift gears for your company’s speedy and long-lasting success.
We have all talents, skills, and expertise your business needs.
We offer various digital marketing services for businesses of every scale, including
- Complete Analysis & Audit
- A Customized Marketing Strategy
- A customized Content Marketing Plan
- Marketing Strategy Documentation
- Discovery & Research
- User Profiling
- Brand Strategy
- Content Strategy
- Marketing Campaign Roadmaps
We will create a long-term plan of actionable marketing efforts unique to your business based on its scale, experience, competition, and target audience. It will allow us to create a sustainable competitive advantage. It is also a foundation for future marketing efforts, methods, and platforms we will use for your business.
Although some may pass over this step and head directly to the more exciting actions like running email campaigns or writing compelling blogs, outcomes from those marketing efforts made without a strategy will not last long. At worst, there’ll be no results.
Crafting a marketing plan without a strategy is the same as building a house without a foundation. Don’t expect the house to be durable, and don’t hope for long-lasting success from a marketing plan made without a strategic roadmap.
Branding and Design
- Brand Strategy
- Logo and Branding
- Signage Design
- Website Design
- Style guides
- Collateral, print & packaging
- Web design & development
Design is a crucial marketing tool we’ll use for your business. As most of your customers will find your business online, your website and social media accounts need to make a good and memorable first impression, which is when design comes in. However, it’s more than creating an attractive website or aesthetically pleasing visuals – although we will do this for you without question.
Branding & Design is about crafting your business’s visual identity, creating designs unique to your company that will be consistent across channels, and making your brand and products recognizable and memorable.
So, whether your business in Hamilton needs a new website design or fine-tuning its current packaging design, Internet Marketing Geeks branding & Design team is here to help.
Marketing and SEO
- Email Marketing
- Website Development
- Hosting and Maintenance
- Technical Support
- eCommerce SEO
- Technical SEO
- Content Writing
- On-Page SEO
- Off-Page SEO
- Local SEO
Finally, your customers need to find, see, and discover your business in the crowded online world, and that’s why you need SEO and marketing. We’ll optimize your website for your users’ best experience and improve rankings on the Google algorithm. Optimizing will help keep online traffic coming to your online store or website and allow visitors to have a pleasant experience, thereby increasing conversion rates.
Without this step, even if you have the best strategy in place or the most appealing design elements on your site, growing your customer base, gaining revenue, or even sustaining your business is not likely.
We are geeking out over marketing and SEO at Internet Marketing Geeks. We have already done miracles helping businesses like yours recover from ranking drops and penalties or their newly-built websites take leading positions on Google.
Here’s what our client recently wrote about our services:
“Internet Marketing Geeks has had my best interest at heart from Day One. I’ve worked with them long enough to know that they deliver on their promises and exceed expectations. They know the digital marketing landscape and work within it, combining enthusiasm and experience with kindness and consideration. IMG manages my web development, SEO, online store, and email marketing. I’ll continue to work with them, which is the highest endorsement I can give any company.”
Need more proof? Here’re the case studies to let you see what we have already done for other companies.
Schedule a Discovery Session Today
If your business in Hamilton needs experienced marketers, reach out to us today. We’ll meet your company’s goals and objectives. We’ll craft the perfect solution that meets your needs and goals based on what we learn about your business. We’ll work across multiple platforms and outlets to reach your customers and convey the value of your brand.