If you want your business to stay competitive in the CBD, cannabis, and hemp industry, you need a fast, reliable website hosting service that ensures your site has maximum uptime too. All it takes is one day of downtime for a website to lose thousands – especially if you rely on your site to sell your products through an E-Commerce platform. While you have budget options out there, including those that claim to host for $2 or $5 per month, do you want to risk a central piece of your success on something marketed so cheap?
To truly understand the value in paying a little more for your hosting than going with those $5 or less companies, you should understand what hosting is and how it impacts your business online.
Web hosting services allow your business to post your website online. You might have designed it, but without a host, you cannot publish it. The web hosting services provide the data, technology, and background services you need for your site to register a domain (URL) and your content seen online. Hosting services store your website’s information on a server. When an internet user searches for your company and wants to see your site, they type in the URL or your business name in their browser. The computer sends a signal, which connects to the server, and your website’s information is then delivered through the internet browser on the consumer’s computer.
Web hosting will either require that you pre-purchase a domain before using them or they will offer domain registration together. These are not the same services, however. You can register a domain and have nothing published. If someone were to type the site name and try to visit it, they would either see an “under construction” message or notification of an error.
As a pioneer in web designs for companies in the CBD industry, one of the most common issues we encounter are business owners that want to save by using cheap web hosting. Unfortunately, the saying “you get what you pay for” almost always applies in these situations.
Cheap hosting has a reputation in the professional sector, but private business owners often are unaware of the background issues these companies cause. These companies, in order to offer your hosting at a discounted rate, will pack as many websites and their associated data on a single server. When a server is stuffed to the brim, it will eventually slow down. Think of a car that has been packed past its weight limit – you cannot accelerate quickly, and you certainly cannot maintain fuel efficiency.
Your website is no different. Overstuffed servers mean slow page loads, server crashes, and failures when someone tries to check out on an E-Commerce site. Worse, Google is now penalizing companies for slow web page loading – which means your rank with the biggest search engine giant could lower and customers will not see you in their search engine results.
All it takes is one frustrating experience on a slow website for a customer to go to the competition. After all, we live in an age of technology where people demand that these services, especially web pages, move smoothly on any device and never lag in between page loads. When a customer has to wait, they are going to someone that makes them not wait.
Get the hosting you need and the creative website your business craves by combining these services into a full package within the team at Internet Marketing Geeks.
Our team is here to help your budding CBD, hemp, and cannabis business boom, and when you have reliable hosting combined with our unique, branded website designs, the possibilities are truly endless.
Schedule a consultation today and let us discuss your website design and hosting needs.
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