A crucial, but commonly overlooked, part of website performance is maintenanceGet Started
You do not drive your car for 50,000 miles without a single maintenance appointment, so why would you expect your website to keep running smoothly when no one services it? A crucial, but commonly overlooked, part of website performance is maintenance.
Maintenance serves multiple functions, such as keeping up your speed, optimizing for search engines, and cleaning out data that might bog down the server and slow your website. Maintenance also includes updating your site as your business grows.
You see the costs of regular website maintenance, and one common inquiry we get from business owners is why do it?
Website maintenance is vital, especially for anyone selling products online. Your website is a virtual storefront, and it gives customers a window to shop through and explore your products. The performance of that website has a significant impact on how anyone visiting your site perceives your products and company. When your website is maintained properly, you attract and retain customers, keep your search engine ranks up, and you can upgrade with new products in a flash. Your maintenance also improves the value of your website, removing what you do not need to optimize it even further.
You have several options for maintenance, and they depend on where you are with your site, where you want to be, and who initially designed the site. Your options include:
Not only do we do the initial design for CBD and cannabis companies, but we also can help with hosting and maintenance. When you bundle your services with the same company, you have a provider that knows your industry in and out. We only work with CBD, hemp and cannabis retailers; therefore, we know the competition, what search engines rank your industry for, and we will ensure your website runs flawlessly. Just some maintenance tasks we perform as part of our service include:
Your website attracts new customers and keeps the interest level piqued of existing customers. We want your site to remain focused on the customer, and your content relevant to what they are looking for. We will check that all your inquiry forms work, your E-Commerce platform can still check out and move products with ease, and that your price lists are current.
We want to ensure you remain high in search engine results, which is why we never let your SEO become outdated. Google likes to see regular maintenance on websites, which means if your HTTP header is showing an older date, Google may rank you lower.
Website maintenance benefits your brand, which in turn improves your business. Your website reflects your brand, and when you have dead links, web pages that do not load, or outdated information it tells customers that you are sloppy and do not care about your business. In turn, they will assume you do not care about a customer’s experience or your products. We check for broken links and fix them, ensure your content is updated, and that pages load at an acceptable rate.
When you harness the power of website maintenance, you will see results. Just some of what you can expect to come back to you when you maintain regularly includes:
Customers are more likely to buy when the website pages load quickly, and they can move from the browsing phase into the purchasing stage. Higher conversions like this mean more profits for you.
More Time for You:
You are a busy entrepreneur selling your products online and maybe even in store. The last thing you need on your CEO to-do list is maintaining your website. We give you back hours in the day to focus on the sales aspect – we’ll handle the geeky tech work.
You have the services of an in-house web team without the cost of employing someone to work in your office.
The CBD and cannabis industry is booming. Now is the perfect time to bring your business to life with a single click.
You cannot risk having a suboptimal website. Instead, you need a highly functional, fast, and attractive site that keeps customers engaged and your business thriving.
To get started, contact Internet Marketing Geeks and schedule a consultation. We will go over your brand, website needs, and create a package that will optimize your online presence without breaking the bank.
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