In today’s ever bustling online world, no sector or business is left completely unaffected. The healthcare industry is no exception.
What has traditionally been a face-to-face service (companies that provide medical services, equipment and devices, insurance, pharmaceutics, and more – that is, those that make up the healthcare industry) are becoming increasingly dependent on digitization. And this isn’t just affecting services and operations, spurring on advances like tele-medicine, it’s also affecting healthcare company marketing.
A New Era of Marketing
Gone are the days of billboards or newspaper ads as the primary means of marketing. Now, we’ve got digital marketing – and boy, it sure is here to stay.
Digital marketing is distinct from traditional advertising methods, since:
- It depends much more on quality content marketing to build relationships and associations between business and consumer.
- Algorithm-based optics are used to promote the best content across search engines.
- Branding and marketing is much more interwoven between multiple platforms, as we see in the relationship between websites and social media sites.
What’s more, the consumer audience has changed. Nowadays, viewers expect to be wowed by marketing that is distinct, memorable, quick, and easy. Comparing this to traditional forms of marketing that prioritized uniformity, digital marketing has completely changed the game.
So, What Does All This Mean for Your Healthcare Company?
As a healthcare company, your work is integral to keeping our world healthier and happier. You take your work seriously. You take your clientele seriously. And, you take your growth and innovation seriously.
But, let’s face it: Without a strategic marketing plan that involves the latest and greatest branding techniques, potential clients won’t be able to find you online. Instead, they’ll find your competition.
That’s a major problem.
Here’s Why It’s So Crucial to Leverage Digital Marketing
If you want to maintain the growth that your company has already built up while also expanding your outreach to include new clientele, it’s simply impossible not to get in to digital marketing. You know this, or you wouldn’t be reading this article.
But, do you know just how crucial digital marketing is? Consider the following:
- Google is responsible for about 92.42 percent of the search engine market (as of April, 2019).
- Businesses that appear on the first page of search results pages are estimated to receive 92 percent of viewer traffic.
- An estimated 40 percent of consumers say they feel higher levels of comfort with businesses that have a social media presence.
Even When You Get to the Top, It’s Hard to Stay There…
Let’s imagine that your healthcare company has an impeccable digital marketing plan. You’ve rolled out an expertly done website filled with SEO-friendly, informative content. You stay on top of the social media marketing game. You enlist PPC ad services. You’ve made it to digital marketing heaven.
But, the problem is that it’s hard to stay there. Here’s why:
- The healthcare market is competitive. Digital marketing is competitive. Combining the two together means that healthcare digital marketing is, you guessed it, competitive. Because competition is so heated, you need to find ways to distinguish your company from any and all competitors.
- The algorithms that search engines use to promote quality content are always changing and evolving. Unless you have a dedicated team that is constantly staying on top of these rollouts, your marketing plan may suffer without you even realizing it.
- All things healthcare can be confusing – even downright intimidating – to the general population, perhaps even to your targeted audience. That’s why it’s important that your plan includes comprehensive methods that explain your services, engage with questions, and ultimately convert viewers into clients.
That’s Where Internet Marketing Geeks Comes In
At Internet Marketing Geeks, digital marketing is our life. We’re serious about working with businesses that want to take their marketing to the next level. And we’re really good at what we do.
Because digital marketing is our passion, we’re able to invest all of our focus on keeping up-to-date with the latest strategies, practices, and marketing innovations.
Our philosophy is simple: We believe that an aggressive, search engine optimization, (SEO)-centric marketing method is the best way to achieve a solid digital presence for your healthcare company.
With that in mind, our expert marketing team then comes together to combine leading industry know-how, experience, and the creativity it takes to help propel healthcare companies forward in the online arena.
What’s an SEO-Centric Marketing Model Look Like?
We believe that to truly succeed in digital marketing, SEO should be a top priority. For this reason, we’ve devised the perfect marketing model that highlights SEO best practices in all areas of your company’s digital marketing, including web design, content, social media, and pay-per-click (PPC) advertising.
SEO-Friendly Web Design
Your company deserves the very best website to showcase your services to the world. Why cut corners with something as important as a website, which is often the first impression potential clients will have about your company?
For this reason, our custom web designs prioritize both speed and branding – two aspects that are crucial for solid marketing that leads to conversion.
We take our website designs – and the overall design process – very seriously. We do this by focusing on the specific look and messaging that should be used to appeal to your target audience.
Research tells us that viewers expect a more personalized, humanized approach to their marketing. We also know that online users are being inundated with information and stimuli now more than ever.
With these two aspects in mind, we strive to create the best designs that pair eye-catching and appealing page structure with the personalized touch that your company needs to be distinguished.
SEO-Centered Content, Designed with Your Audience in Mind
While every aspect of your marketing plan is crucial for the success of the whole, SEO-focused content is the optimal way to provide healthcare information to your viewers as well as explain the services your company offers to solve their problems. After all, these are the two primary reasons why your target market has searched for you.
Of course, content needs to be both informative for your readers and considered authoritative, useful, trustworthy, and up-to-date by search engines.
Unfortunately, in an attempt to make content more SEO-friendly, some marketers simply stuff web pages and blog articles with the terminology they think search engines like. But, search engines have caught on to this tactic. In reality, this “keyword stuffing” method not only makes content unreadable, but it actually lowers search rankings.
Just as we design your website based on your company, targeted market, services, and more, we can also provide tailored content that fits SEO specifications and answers the needs of your audience.
Social Media Management
Particularly in the healthcare industry where general impressions can vary from indifference to confusion and even intimidation, bringing a strong social media marketing plan to the table can work to both humanize healthcare services as well as point your audience to your website for conversion.
These days, more and more businesses are turning to social media platforms (the likes of Facebook, Twitter, Instagram, LinkedIn, etc.) to promote their services. As these sites gain more traction, they give your company an additional layer of advertising, which in turn translates into a competitive marketing advantage.
At Internet Marketing Geeks, we’ve been using social media as an integral cog in our clients’ digital marketing machines for years. We know exactly how to use social media platforms to push branding and conversions.
Pay-Per-Click (PPC) Ads with SEO in Mind
We help companies decide whether PPC ads are an effective part of a holistic digital marketing strategy by looking at the analytics of your existing online presence and using our expertise to make informed recommendations. Unlike some digital marketers, we’ll never just blindly recommend a marketing method without first taking a closer look at whether it will actually help your company.
For some of our clients, PPC ads are a great way to promote visibility on search engines. When we assist clients with PPC advertising, we use both our SEO and content experience to develop the best ad copy that’s most effective for promoting among the designated target market. Then, we analyze the results of the PPC ad campaign to determine short- and long-term return on investment (ROI). If PPC ads don’t work for you, we’ll move on to another method. Above all, we hate wasting your valuable time as well as ours.
Ready to Learn More About How We Can Assist with Your Healthcare Company’s Digital Marketing Plan?
Whether you know exactly which services your company needs or you haven’t got the slightest idea of where to start, we can help you figure it out. Ultimately, what we value most is hard work and honesty. We’ll take a look at your current website and tell you exactly what we think, free of sugar-coating.
Because we’re all about delivering the very best results in digital marketing, we expect you to hold us accountable throughout the process. Likewise, we seek to work with healthcare companies that are ready to take their marketing to the next level.
Here’s the bottom line: We’re all about delivering the very best client services, achieving ROI for your healthcare company’s digital marketing goals, and converting viewers into clients. If that’s what your healthcare company is searching for, reach out to us today.