How to Improve Search Performance for Banking Websites

To improve search performance for banking websites, you should invest your time and resources in SEO – Search Engine Optimization. SEO is the most effective tool to improve your website’s performance in search results. According to statistics, 93% of online experiences begin with a search engine. So most likely, most of your website visitors are…

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How Does Google Choose What Goes into the Local Pack on the Search Results?

When users search for information, their goals differ. Sometimes they might need the information to solve a problem at home, and sometimes they are looking for local businesses to visit for a solution. But how does Google know when users are searching for local businesses? Google has been working on understanding users’ intentions since its…

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How to Start Taking Advantage of YouTube for Your Marketing

Visual content, especially video, is an excellent tool in marketing, as it offers more engaging and memorable content to users. On YouTube, you can create your channel, upload videos, and create playlists. Being present on YouTube will not only bring more potential customers but will also allow you to embed YouTube videos into your blog….

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How Page Speed Affects SEO & Google Rankings

Page Speed is a ranking factor confirmed by Google twice – in 2010 and 2018. Page speed affects ranking both directly and indirectly. Directly, as it is a ranking factor for the Google algorithm. Indirectly, since it increases the bounce rate (the percentage of users abandoning a website) and decreases dwell time (time users spend…

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Elements That the Ideal Marketing Plan Should Have

The ideal online marketing plan should incorporate creating high-quality content, website optimization (SEO), keyword research, continually updating a website, creating a mobile-friendly site, using social media, Email Marketing, and video marketing. A well-crafted marketing plan is crucial for the success of your business, and below are the key elements for you to consider including in…

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What Are the Most Effective Ways of Increasing Traffic to Your Website?

Laptop on a table with Google Search Page Open

When it comes to increasing traffic to your website, there are two primary ways to do so. The first way is free and consists of: search engine optimization, creating a blog, using social media, acquiring backlinks, and using other free tools to get more customers to land on your website. Another way of bringing more…

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