Social Media Marketing
Your company’s brand exists solely to build trust with your clients, but you’ll never be able to connect with some of your target demographics without a social media presence.
You’ve already designed your website and created a content marketing plan but still need help navigating the complicated road of social media. Even if you have no marketing experience, you’ve likely spent time on social media, highlighting the necessity of a social media presence in our modern age.
Your marketing efforts will be exponentially harder without a social media presence. But that doesn’t mean you need to make social media your one and only. Trust Internet Marketing Geeks with a social media plan that will allow you to connect directly with your clients.
Uses for Social Media
Build Trust and Legitimacy
Even if you reach the pinnacle of SEO and hit the #1 spot on Google if you don’t have a social media presence, your existence as a company will seem suspect for some. That’s because, in the modern age of personal brands and digital marketing, many people look to social media for guidance on what’s real.
The truth is, a social media presence will allow your clients and potential clients to see how you interact with your clientele and the general public.
According to a Pew Research fact sheet, more than 70% of Americans use some form of social media — and that number is still increasing. In addition, while younger demographics are more engaged on social media, more than 50% of people who are 50+ are engaged on social media.
Show Genuine, Authentic People Behind the Company
Sprout Social research has said that 91% of people believe in the power of social media to connect with people and that 64% of consumers want brands to connect with them.
What does this mean for you and your social media presence? First, it means that you want to be genuine and authentic, showcase the people behind the brand and use your social media as an opportunity to highlight why you believe in your brand.
If you don’t know how to accomplish that, don’t fear, Internet Marketing Geeks can help you develop a series of core values and showcase them online.
Highlight Community Involvement & Charitable Giveback
You may already be a socially responsible company, involved in your community and championing the rights of others. Still, if you want to reap the benefits of that in your bottom line, you will need to showcase it somewhere.
While it seems mercenary, socially responsible companies are more attractive to consumers and investors. Being socially responsible could be as simple as sponsoring a local soccer team or helping with a highway clean-up.
Using your social media to highlight these actions will help you grow your brand, build trust with consumers, empower employees and improve your public perception.
You can use social media to create SEO value simply by directing viewers to your website. Search engines see links from high-value sites as a vote toward your site as important. Of course, you’ll need many votes, strong content, and a good technical structure for your site to rank highly.
Social media engagement can help increase those votes and increase the number of visitors to your site. This also increases your SEO as search engines will see your site as active and rank you higher.
However, if your social media is directing people to a website that’s slow to load or otherwise problematic, you may be experiencing a high bounce rate. If that’s true, you will want to engage Internet Marketing Geeks developers to help prevent people from leaving your site.
4.55 Billion people
6 Social Media Platforms
1 Incredible team
How many people have made millions simply because their product or content went viral? The Charlie Bit My Finger video was recently sold as an NFT for $900,000. Grumpy Cat’s owner generated more than $100 million in revenue from Grumpy Cat’s paid appearances, book deals, and modeling.
You have an opportunity every time you create great content to go viral. However, whether you do or not depends on a few factors — including having the right metrics from the start. Internet Marketing Geeks can help you set up your social accounts to enable you to fly should you have the right content.
Our methodology isn’t a secret — neither is our implementation. So when you hire Internet Marketing Geeks to manage your social media, we’ll also educate you on how and why we do what we do. This means that you can take your social media package research and manage it internally at any time.
We believe that transparency is key to success.
Creating a bespoke social media plan for your brand involves learning the minutiae of the platforms you’ll be using. We perfect an optimization plan for your posts involving tags, captions, and engagement before and after the post.
Even if you’re an Insta-expert, you may run into stumbling blocks that could cripple your platform.
Do you know if any of the hashtags you’re using might be banned? Surprisingly the banned hashtags aren’t the ones you’d think — #adulting #hotweather and #humpday are all currently banned because people used them in ways that Instagram didn’t think was appropriate.
But the MetaVerse isn’t forthcoming with which hashtags are banned, so ongoing research is important to nail down exactly how to implement your strategy.
Content is King
Should you post your vacation pics or an unboxing video? For some brands, the answer is yes. For others, it’s a hard no. So how do you know what content fits your voice and brand?
Internet Marketing Geeks has collective decades of branding experience that can help you determine what content is ideal for your social media. For example, while we love reading Denny’s Tumblr account, we know that it’s not appropriate for all companies. Or sometimes even Denny’s.
Knowing how to best reach your target demographic is key to a successful social media campaign. For example, if your brand is for seniors showing up on TikTok and Instagram won’t help you.
Demographic and social media research will help guide your success. However, a multi-channel approach with optimization tuned to the individual platforms is integral to reaching your ideal audience.
Learning all the different social medias for your target demographics is not something you can easily do in an afternoon. And you still have a business to run. So instead, offload that responsibility to a company with experts who specialize in social media.
We can help you find your market on Instagram, Facebook, Pinterest, and more.
Internet Marketing Geeks aims to help you drive business growth and increase brand awareness through social media. But more than that, we can help you connect emotionally with your customers, building loyal and longevity.
Reach out today for your consultation on social media with Internet Marketing Geeks. We can enable your success online today, tomorrow, and for years to come.