Email Marketing Services
You know it’s easier and cheaper to maintain a relationship with existing customers than it is to find new ones. But how do you build that relationship?
Email marketing is simply reaching out to touch the people who have trusted you with their email addresses. It’s creating that communication that can easily become a two-way street. Whether you’re using automated flows or hand-crafted email blasts, your audience receives these and can easily reply.
Our methodology is simple; we believe in showcasing the best of our clients in your emails. At Internet Marketing Geeks, we can manage your email marketing easier and cheaper than if you hired someone to do it internally. And with that, you also get years of experience putting together strategic campaigns that highlight your best features.
How You Can Use Email Marketing
Connect with Existing Customers
Connecting with existing customers forms the backbone of any successful business. This connection begins by consistently keeping your customers informed about your latest products or services. By doing so, you not only keep your brand at the forefront of their minds, but also present new opportunities for them to engage with your offerings.
Beyond just sharing product updates, equip your customers with comprehensive guides and detailed information on how to make the most out of your products or services. This kind of educational content not only empowers your customers but also reinforces their trust in your company. It positions your brand as an authority in your industry, which can lead to increased customer loyalty and repeated business.
Email marketing extends beyond simply merchandising your products or services. It’s an invaluable tool to express your company’s personality, values, and commitment to the community. When you use your email marketing platform to share stories about your involvement in local events, charitable causes, or social initiatives, you’re showcasing a side of your business that customers can connect with on a more personal level.
This demonstration of your company’s social consciousness can significantly strengthen your relationship with your customers. It goes a long way in showing them that you’re not just about making a profit, but also about making a positive impact in the community. In turn, this can foster a deeper sense of connection and loyalty among your customers, ultimately enhancing your brand’s reputation and bottom line.
Present Yourself As a Thought Leader
You are an expert in your field. You spend a great deal of time and money staying ahead of the industry and living on the bleeding edge.
Capitalize on your industry knowledge by writing informative emails that help your client understand what sets you apart from the competition. Build trust and authority as a thought leader in your field by highlighting what your clients need to know. Informative, educational, and beneficial content will help you be seen as an original.
Email marketing generates revenue in two ways, through sales in the emails and lead generation and nurturing. Both of these can help you grow your company.
Email Marketing ROI
Email marketing is one of the few marketing channels you can use to build a genuine connection with your clientele. It’s not just great for branding, though — email marketing has a fantastic return on investment. As of 2021, for every $1 you spend on email marketing, it has a return of $36.
Email marketing has one of the highest ROI marketing channels because of its ability to be personalized to a user.
Lead Generation and Lead Nurturing
If someone comes to your website and browses but doesn’t purchase, it doesn’t need to be a loss. Offering a 20% coupon for their email address may increase conversions, but it also allows you to reach out later.
Additionally, you can use email marketing to connect with people who abandoned their carts, browsed an item and didn’t buy, or haven’t bought in a long time.
These methods are all designed to keep you at the forefront of your client’s mind, build trust and authority in your field, and help increase your revenue. However, implementing this strategy effectively takes time, design skills, knowledge of your market, and an ability to pivot quickly based on trends and shifting information.
Hiring an external company like Internet Marketing Geeks enables you to spend your time running your company and prevents you from being held hostage by the intricacies of the digital marketing industry.
For privacy, we have removed client names.
Client A: Increased Engagement
Client A, a small construction business was looking to improve the engagement of their target audience. Within three months of starting services with Internet Marketing Geeks, they achieved unprecedented involvement with their email marketing campaigns and consequently saw remarkable improvements in customer interactions that led to greater brand awareness and overall growth. Their call volume and referral rate increased by 50%.
Client B: Skyrocketing Sales
An e-commerce store owner, Client B, saw tremendous results with their email campaigns after IMG implemented segmentation and strategically designed and targeted email campaigns. Open rates increased from 11% to 45% and sales generated by emails doubled.
Email Marketing Strategies
Effective email marketing requires strategic planning and execution. Here are four key strategies that we employ to enhance the success of your email campaigns:
Technical Integration & Coupon Support
You’ve already designed an email, you’ve sent it out to your customers with a coupon inside, and — oh no! The coupon didn’t work, and your email list starts dropping like flies. Skip the chaos of remembering every step and have Internet Marketing Geeks manage your emails. We can integrate your email service account with your eCommerce business to improve sign-ups, create discounts, and more! Our tech team has a reputation for having an up-time of 99.9% on websites, and we can help you build or improve your existing site to work better with your marketing plans.
If your goal is to grow your list, we can help you install an integrated pop-up on your site that encourages people to sign up for your email marketing and receive a discount. This one-time discount encourages both conversions and future engagement.
We can also help you find strategies that encourage people to sign up or refer their friends.
Build Customer Loyalty and Trust
Long-term customer loyalty and trust are measured in the metrics of years. Investing in a digital marketing firm like Internet Marketing Geeks to build an email marketing strategy is the best way to ensure longevity and build a loyal customer base.