Cannabis & CBD Marketing Agency
The cannabis industry has exploded in recent years. As more and more consumers turn towards natural wellness products, the demand for high-quality CBD products has skyrocketed. With this surge in popularity comes the need for effective marketing strategies tailored to the unique challenges of the CBD industry. That’s where a specialized CBD marketing agency comes in.
GET FOUND ONLINE
Digital marketing is the art of getting found online. Without it, you only have a website that potential clients will never see.
Marketing a CBD brand can be challenging due to regulatory restrictions, but there are various strategies to effectively reach your target audience.
Search Engine Optimization (SEO) is a vital strategy that can increase your online visibility and drive organic traffic to your website. By optimizing your site with relevant keywords, you can rank higher in search engine results and attract more potential customers. Learn more about our search engine optimization services.
Content marketing is a valuable tool for educating potential customers about CBD. This strategy could include creating blog posts, videos, and infographics that provide valuable information about your products.
Email marketing campaigns can help you build relationships with your customers by sharing product updates, exclusive offers, and educational content.
Despite CBD advertising restrictions, social media marketing allows brands to engage with their audience through organic social media posts. Regularly posting informative and engaging content on platforms like Instagram, Facebook, and Twitter can help build your brand’s presence.
Event marketing, such as attending or hosting industry events, can raise brand awareness. Offering product samples, informational materials, and live demonstrations can educate potential customers about your products.
Public relations can boost your brand’s credibility by getting coverage in media outlets. Reaching out to journalists and bloggers in the health and wellness space for product reviews, interviews, or features can be beneficial.
Establishing an affiliate program can help drive sales, as affiliates earn a commission for every sale they refer to your site, incentivizing them to promote your products.
Influencer marketing, which involves collaborating with influencers who align with your brand, can help you reach a broader audience. It’s wise to choose influencers who are trusted by their followers and have a genuine interest in CBD products.
Each of these strategies has its own strengths, and the best approach often involves a combination of several tactics. Always ensure your marketing practices adhere to local laws and platform-specific rules.
Why build online?
90% of consumers used the internet to find a local business in the last year. (BrightLocal)
81% of consumers performed some type of online research before making a purchase online. (Oberlo)
93% of searchers stay on the first page, using only the first ten search results to form their impression. (Forbes)
Why Choose a Specialized CBD Marketing Agency?
Navigating the marketing landscape for CBD products can be daunting. The industry operates within a complex web of legal regulations and restrictions that vary greatly from region to region. A specialized CBD marketing agency, such as Internet Marketing Geeks, has the necessary knowledge and experience to effectively promote your brand while adhering to strict industry guidelines.
Search Engine Optimization
CBD products retail and wholesale are not empty marketplaces. Despite being a relatively newer health and wellness product, there are many CBD products being sold online. Depending on the area you’re focusing on, the types of CBD products you’re offering, and your target market, you could be facing competition from hundreds, sometimes even thousands of retailers. This isn’t even counting competition from super online retailers that allow sellers on their platforms. As a CBD marketing agency, IMG works on the labor-intensive process of raising your rankings on important search engines such as Google to ensure your website isn’t buried. This is part of customer trust.
An important aspect of CBD online marketing is creating trust among consumers in search engine rankings. The closer to the first page of a Google search a website appears, the more a customer will trust that website. The logic behind this thought is that only companies that do their due diligence and run their company well will show up higher in rankings. This is somewhat true. Internet Marketing Geeks understands this and does the hard work for you, constantly tweaking your site, following the changes in search algorithms, and creating ideal website environments to ensure high search engine rankings. This process isn’t overnight and is ongoing, but the rewards are immense. Through SEO alone, various IMG clients, who are in the top ten results of searches, generate six figures of revenue monthly. Let’s work together! Contact us today.
Unique Design and Visibility
Something that many CBD retailers forget when entering the online marketplace is that their website is their storefront. A unique design with a pleasant user experience is crucial when offering a customer a venue for any product purchase, whether CBD, health, and wellness, or any product for that matter. From opening the front page with tasteful pop-ups to clicking on the checkout button in their shopping cart, a customer will more likely return to a site with a pleasant user interface and easily understandable aesthetic design. Issues that need to be addressed when designing a website include ease of use, simplicity in design, and overall appearance. IMG has plenty of experience in design, with hundreds of CBD website designs in its wheelhouse. We have offered clients alterations on existing designs, templated designs, bespoke semi-custom sites, and fully customized websites for retailers and wholesalers. When it comes to website design, we can offer you suggestions, consultation on the way to your final design, or hand things over to a design team that will help you realize your dream of the perfect, productive website for you.
Common questions we are asked about CBD marketing
READY TO GROW YOUR BUSINESS?
Work with the CBD Digital Marketing Experts
You may already be building your business online and managing it on your own. We understand that, and we admire the entrepreneurial spirit used to drive yourself to success. But there is another way.
You’re an expert in your field, and you’re used to working with an incredible team. For digital marketing that’s Internet Marketing Geeks. We can help you drive traffic to your site, generate new client leads, and rank higher on search engines.
Don’t wait until after your competition hires us.
Unleash Your Potential with Internet Marketing Geeks
CBD Compliance
Cannabis and CBD (Cannabidiol) marketing guidelines are quite stringent and complex due to regulations set by various regulatory bodies. These rules differ based on the region, platform, and the specific product being marketed.
Before you can promote any cannabis or CBD product, you must first fully comprehend and strictly adhere to local laws and regulations. This includes both state-level and federal laws. Finding a marketing team that understands this is critical to your success. If they do not understand and follow the regulations, they could harm your brand exposure.
In addition to local laws, major advertising platforms like Google, Facebook, Instagram, and Twitter also set specific advertising policies. For instance, Meta (Facebook and Instagram) has one of the strictest policies, banning most advertising of CBD and Cannabis products.
Another essential guideline to remember is the age restriction when marketing cannabis and CBD products. Advertisers must ensure that their content does not target individuals under the age of 21.
Navigating these guidelines can be quite challenging, but it’s crucial for businesses in the cannabis and CBD industry to stay compliant to maintain their reputation and avoid legal issues. This information may vary based on your location and the specific laws and regulations in your area.
Reach Your Customers Where They Are
All businesses need demographic research; however, with so much competition, cannabis and CBD businesses need a little more help. We can help you reach your customers where they are and connect them with you without expensive advertising that prevents you from talking about your products.
We specialize in producing content specific to your brand and needs. We will research who you need to reach, starting broadly with generational research, and narrow that down to specific personalities most likely to connect with your brand. This means that we can provide you with brand research to help you know what to say, how to say it, and where to say it.
Our CBD content and email marketing are designed with you in mind. Our writers and editors work to create individualized and targeted content to improve your SEO and engage with your demographics. In addition, your email marketing will be designed to get some of the best open rates in the industry while simultaneously representing your voice and increasing your sales.
We will micromanage your branding and strategy while still involving you in every step of the process. Don’t let another company sell you a brand you don’t relate to — connect with IMG and connect with your best representation.