Digital Marketing Agency in Ottawa, Ontario
Ottawa, the capital of Canada, sits at the south edge of the Ottawa River in the eastern part of Southern Ontario. It is the second-largest city in Canada and the largest in Ontario province. Its proximity to many major cities in Canada and the U.S. makes Ottawa an excellent place to do business or call it home.
Ottawa is only 2 hours away from Montreal by car, a 4-hour-drive away from Toronto and Rochester, NY, and it’ll take you a 7-hour-drive to reach New York City. The Ottawa-Gatineau region has the highest number of official bilinguals After Montréal, and French is the city’s official language.
In 2016 MoneySense Magazine ranked Ottawa as the best place to live in Canada for the second time in five years. The primary factors for taking the top spot were high quality of life, low cost of living, and a diverse private sector. Ottawa is also ranked as the best place for newcomers to live in Canada.
Ottawa is also a popular destination for international and Canadian travelers, with nearly 11 million tourists visiting Canada’s capital annually. Tourism generates more than $2,2 billion in the city’s economic activity.
Here are some of the top local sights that attract visitors to Ottawa:
- Parliament Hill
- National Gallery of Canada
- Canadian Museum of History
- Notre-Dame Cathedral Basilica
- Ottawa Art Gallery
- Major’s Hill Park
- Petrie Island Beach
- Prince of Wales Falls
- And so much more!
On top of offering numerous mesmerizing outdoor sites, scenic hiking trails, and various opportunities to enjoy nature, Ottawa is one of the most pedestrian and bike-friendly cities in Ontario. It holds a silver medal for being a walk-friendly city, and it’s the first city in Ontario to receive a gold-level Bicycle Friendly Community Award by Share the Road Cycling Coalition.
Doing Business in Ottawa
Even though French is the city’s official language, English is the primary business language in Ottawa, and local businesses usually serve residents in either language.
As the capital of Canada, the City of Ottawa is home to more than one million people offering one of the largest consumer markets in Canada. Moreover, Ottawa has the second-highest family income among all major Canadian cities.
The best reasons to do business in Ottawa are the low-cost and business-friendly environment. Canada’s total business tax costs are the lowest in the G7, making it second among the top countries with the lowest business costs. Ottawa has been rated as the most business-friendly environment. It’s also third-best for Foreign Direct Investment (FDI) amongst 77 mid-sized cities in the Western Hemisphere.
The diversity of its industries is partially accountable for Ottawa’s economic strength. Ottawa’s knowledge-based sectors employ more than 75,000 employees within 1,922 businesses. The Knowledge-Based Support Services sector is the largest employer in Ottawa, followed by the software sector, Aerospace and Defence, eBusiness, Telecommunications, and Cleantech industries.
Talent is at the core of Ottawa’s economic growth, and the city has the highest number of residents with post-secondary education nationwide. 51% of Ottawa’s adult residents hold a college degree.
Starting Business in Ottawa
Ottawa attracts local and foreign businesses with a vibrant business environment and opportunities to succeed. Here are some reasons why you should establish your business in Ottawa:
- Highly educated labor force than in other Canadian cities
- A robust research community with five post-secondary institutions and hundreds of government and academic research centers
- Diversity of Industries
- Low cost of doing business
- Business-friendly environment
- Proximity to major Canadian and American cities
The eCommerce market in Ottawa keeps growing, just like in any other Canadian city. The global pandemic has had a significant impact on retail sales. Many businesses now offer eCommerce sales while also having a physical store, while others have had to shift to eCommerce. Total retail sales in Canada decreased by 17.9%, while retail e-commerce sales doubled (+99.3%), with some retailers solely relying on virtual stores rather than physical stores.
Internet Marketing Geeks – Digital Marketing Agency in Ottawa to Help You Succeed
Even though Ottawa is unquestionably one of the best places to do business, you will have to beat fierce competition to succeed. A well-built marketing plan is the secret sauce of every successful business, and that’s what your company needs.
Setting up a marketing plan, and driving your competitors crazy, means finding the best digital marketing agency in Ottawa with experienced marketers that will take your website and brand ahead of the competition.
We’ve created a highly effective team for your business in Internet Marketing Geeks. With talents, skills, and expertise that spans over a century of experience, every team member will work towards contributing to your success.
We offer various digital marketing services for businesses of every scale, including
- Complete Analysis & Audit
- A Customized Marketing Strategy
- A customized Content Marketing Plan
- Marketing Strategy Documentation
- Discovery & Research
- User Profiling
- Brand Strategy
- Content Strategy
- Marketing Campaign Roadmaps
Strategy means creating a long-term plan of actionable marketing efforts unique to your business based on its scale, experience, competition, and target audience. Creating a strategy means gaining a sustainable competitive advantage. It is also a foundation for future marketing efforts, methods, and platforms we will use.
Although some may pass over this step and head directly to the more exciting actions like running ads or writing compelling blogs, outcomes from those marketing efforts made without a strategy will not last long. Asking someone if a marketing plan without a strategy will work is the same as asking if you can build a house without a foundation. The answer to both of these questions is – yes, you can, but don’t expect the house to be durable, and don’t hope for long-lasting success from a marketing plan built without a strategic roadmap. In short, strategy is the blueprint and purpose of your business’s marketing plan, while a marketing plan is a list of actionable efforts we will take to promote your business and help it stay ahead of the competition.
Branding and Design
- Brand Strategy
- Logo and Branding
- Signage Design
- Website Design
- Style guides
- Collateral, print & packaging
- Web design & development
Design is unquestionably one of the most crucial marketing tools we’ll use for your business. As a significant portion of your customers will have their first interaction with your business online, your business will need to make a good and memorable first impression, and that’s when design comes in. However, it’s not only about creating an attractive website or aesthetically pleasing visuals.
Branding & Design is about crafting your business’s visual identity, creating designs unique to your brand that will be consistent across channels, and making your brand and products recognizable and memorable.
So, whether your business in Ottawa needs a new website design or tweaks to its current packaging design, Internet Marketing Geeks branding & Design team is here to help.
Marketing and SEO
- Email Marketing
- Website Development
- Hosting and Maintenance
- Technical Support
- eCommerce SEO
- Technical SEO
- Content Writing
- On-Page SEO
- Off-Page SEO
- Local SEO
Finally, we’ll optimize your website to flourish in online search rankings and keep incoming traffic flow. Without this step, even if you have the best strategy in place or the most appealing design elements on your site, growing your customer base, gaining revenue, or even sustaining your business is not likely.
The truth is that Internet Marketing Geeks lives up to its name; we are geeking out over marketing and SEO and are proud to say we’ve done miracles helping businesses like yours recovering from ranking drops or their newly-built websites take leading positions on Google. Our marketing and SEO team is ready to get behind your business’s marketing steering wheel and turn in the right direction on every marketing channel it takes to gain new customers and help your business succeed and grow!
Here’s what our eCommerce business owner wrote about our services:
“We can’t say enough wonderful things about IMG. As a new business owner, our experience with IMG has been nothing but friendly, knowledgeable, and extremely professional. They built, manage, and maintained our e-commerce site, and took all the necessary time to explain each step of the process. Any projects are expedited in their turn-around time for completion. Not only are they a great company to work with, but they are continually helping us brainstorm ideas, and offering great suggestions, to help us grown and evolve our business and increasing our SEO. Thank you IMG, we could not have done it without you!”
Need a little more proof? Here’re the case studies to let you see what we have already done for other companies.
Schedule a Discovery Session Today
If your business in Ottawa needs a team of experienced, skilled marketers, don’t hesitate to reach out to Internet Marketing Geeks. We’ll meet to understand what your business needs to succeed by asking high-value questions designed better to understand your company and its goals and objectives. Based on what we learn about your business, we will craft the perfect, customized solution that meets all of your needs and goals. We will work across multiple platforms and outlets to reach your customers and convey the value of your brand to all audiences. Get started today!