Niagara, ON

Digital Marketing Agency in Niagara, Ontario

 

Hearing about Niagara Falls may instantly bring the image of the famous group of three mesmerizing waterfalls to your mind. However, Niagara Falls is more than the most famous and top-rated tourist attraction in Canada; it is a city in Ontario on the western bank of the Niagara River in the Golden Horseshoe region of Southern Ontario, home to 88,071 residents.

Niagara falls attract millions of tourists each year. You can find observation towers with scenic views, high-rise hotels, numerous souvenir shops, museums, parks, and entertainment opportunities such as casinos and theatres that spark tourists’ attention with colorful neon billboards and advertisements. The city also features Canada’s most renowned and picturesque golf courses, such as Whirpool Golf Course, in a beautiful setting that offers spectacular views of the Niagara River.

 

Some of the famous tourist destinations in Niagara Falls include:

  1. Niagara Falls – Unsurprisingly, some of the most beautiful and famous waterfalls globally are first on the list of must-see attractions in Niagara Falls. The beautiful waterfalls are located at the southern end of Niagara Gorge, passing over Ontario and New York borders. An excellent part about seeing Niagara Falls is that you won’t even have to pay a fee for the breathtaking experience, as it’s free and can be accessed 24/7. 
  2. For an even more eye-catching view of Niagara Falls, you should visit the Skylon Tower, a height of more than 235 meters above the falls. Here you will find indoor/outdoor observation areas offering an unforgettable experience.
  3. When fear of heights doesn’t keep you from exploring the city from above, a wonderful place to visit on your trip to Niagara Falls is the 175 feet tall and the largest observation wheel in Canada – the Niagara Skywheel.
  4. For a more calming and relaxing experience after the adrenaline rush from exploring falls from high above, you can take a 20-minute drive to Niagara-on-the-Lake, a beautiful little town on the shores of Lake Ontario with a mid-19th-century appearance. Although the war of 1812 razed part of the town building by-laws, the newer architecture follows a similar style. You can enjoy the charming town from a horse-drawn carriage and explore the old-style buildings.

And there’s so much more than the list above. Niagara Falls offers a wide array of options for anyone regardless of their lifestyle habits. For more information, click here.

 

Economy

The waterfalls provide a plentiful and inexpensive source of hydroelectric power, and many electro-chemical and electro-metallurgical industries have been in the city since the 20th century.

Tourism is unquestionably the city’s most important revenue source, with Niagara Falls being the most popular local tourist attraction. Niagara Falls in Ontario offers a better view of the falls than New York, so it’s even more popular amongst tourists than Niagara Falls, NY. Tourism is a crucial factor in Canada’s economy, and it’s Niagara’s primary revenue source.

Niagara’s tourist attractions and local events attract more than 13 million tourists from around the globe annually. Such a great number of tourists brings significant revenue to the local economy, and the annual tourism spending in Niagara falls reaches $2 billion.

Although most 13 million annual visitors are domestic travelers, over 3 million are American citizens, and approximately 1 million are international travelers.

 

Here people can choose to spend their spare time and money at:

  • 1,231 full-service restaurants
  • 178 hotels and motels
  • 153 bed and breakfasts
  • 109 performing arts establishments
  • 97 wineries
  • 43 golf courses

Source: NIAGARA CANADA

Another crucial aspect of the local economy is gambling. It was legalized and introduced by The Ontario government to the local economy in the mid-1990s. The casinos in Niagara Falls directly employ more than 5,000  residents. Income from casinos makes up $3 million annually. On average, more than 30,000 people visit one of the casinos in Niagara Falls every day of the year.

The city is also attracting film crews, and many have already taken advantage of its fantastic locations.

One of the most famous movies filmed in Niagara Falls includes “Niagara” (1952), starring Marilyn Monroe, Jean Peters, Casey Adams, and Joseph Cotten, with About 50 Niagara residents featuring as extras. Recent movies that have been filmed in Niagara Falls include Reliving Marilyn (2017 TV Movie), Fight! (2017), Odd Squad: The Movie (2016), and Blanket Fort: Vada Gets Toxic (2016).

Because of its location, the Niagara Region is the natural base for American and Canadian companies and an attractive area for many stores and retailers.

Niagara Falls is attracting Commercial and retail industry leaders. Fortune 500 companies and small and medium-sized independent operators already take advantage of the market of more than 13 million visitors. They’ve made considerable investments in new shopping centers and commercial business developments.

 

eCommerce Opportunities

eCommerce sales have sparked during the pandemic all around the globe, and online sales are expected to grow worldwide.

Canada is one of the most profitable markets for eCommerce businesses, with annual sales amounting to almost 1,85 billion Canadian dollars. Revenue from the retail e-commerce market in Canada is expected to grow even higher and surpass 33 billion U.S. dollars by 2024, up from 25.4 billion in 2019.

Many U.S. online businesses have joined the crowded and growing eCommerce market and sell directly to Canadians across multiple industries.

 

Popular eCommerce Categories in Canada

Amongst the most popular online shopping categories in Canada in 2020, statistics are:

  • Clothing and Apparel
  • Computers and electronics
  • Books
  • Footwear
  • Beauty Products
  • Home and Garden
  • Health Products
  • Office Supplies
  • Toys
  • Home Décor
  • Automotive
  • Jewelry
  • Sporting Goods
  • Groceries

 

The 2018 survey amongst Canadians revealed that many locals now prefer online shopping to in-person purchases because of the wide variety of products and convenience.

 

Demographics

According to a report by Canada Post, Baby Boomers born between 1946 and 1964 make up the largest segment of Canadian online shoppers at 37%, followed by Millennials (1981 to 1996) at 28%, and then Gen X-ers (1965 and 1980) at 25%. 51% of Canadian online shoppers identify as female, and 49% identify as male. The report did not feature any respondents who identified as non-binary.

 

The Future of eCommerce in Canada

The eCommerce market in Canada is expected to grow 7,5% in 2022 compared to 2021. By 2023, online spending could reach $108 billion. Although we can’t estimate how much of the total spending will account for Niagara Falls’s residents and its visitors, one of the most touristic destinations in the country will undoubtedly host millions of online shoppers and contribute to overall eCommerce revenue in Canada.

 

Do You Need to Market Your Business in Niagara, ON?

Digital advancements and the global pandemic have sped up the digital transformation and resulted in an increased number of digital consumers and websites. Ranking your web pages, reaching your audience, and boosting online sales and visibility is more challenging than ever. With nearly 7k businesses in Niagara, attracting locals’ attention calls for a well-built marketing plan.

You are a business owner, not a marketer, and terms like customer acquisition cost, search engine marketing (SEM), conversion rate, and many more may sound unfamiliar even if you are a digital marketing enthusiast, running a business while in charge of its marketing requires time no business owner has. Therefore, your business needs a digital marketing agency in Niagara to help!

 

Internet Marketing Geeks – A Digital Marketing Agency in Niagara for Your Business’s Growth and Success

Even though we’re not the only digital marketing agency in Niagara you can find, we are among the rarest ones that offer all-in-one marketing services. We offer every marketing service regardless of where your business is – starting from scratch or upgrading its current packages.

The services we offer include:

 

Crafting a customized strategy

Strategy is our starting point as it’s a foundation for all marketing efforts. It means creating a customized plan for your business to get from where it is now to where you want it to be, even when starting from scratch.

 

Our strategy services include:

  • Marketing Strategy Documentation
  • Discovery & Research
  • User Profiling
  • Brand Strategy
  • Positioning
  • Content Strategy
  • Marketing Campaign Roadmaps

 

Development

When building your business from square one, our team is ready to build a great eCommerce or business website for you. At Internet Marketing Geeks, we supply your company with the tools it will need to succeed in a digital space.

If your existing website needs upgrading, we’re here to help with any troubleshooting or maintenance, implementing best SEO practices, and fine-tuning your design and website for the best user experience and online visibility.

Development means making your dream come to our reality. Our development team works magic, bringing code, plugins, and layout together while working with your merchant provider’s protocols ensuring accordance with their requirements. The development team will guide you in their implementation if you are unsure where to begin with, merchant providers, or shop plugins.

 

Search Engine Optimization

When your business website is ready to serve its customers, we optimize it for search queries using on-page, off-page, and local SEO practices. Optimization calls for the help of SEO experts who understand all existing algorithms and are SEO fortunetellers too! Google keeps upgrading its algorithms for the best user experience, knowing that our team creates websites that can retain top positions even when these updates occur.  Most importantly, our SEO team optimizes your website with the best user experience, ensuring your customers’ satisfaction and high conversion rates.

 

Why Internet Marketing Geeks?

Just a few of  many reasons to trust your marketing steering wheel to Internet Marketing Geeks include:

  • Highly-skilled Marketers, developers, and SEO professionals
  • Transparency
  • Effective marketing campaigns
  • High ROI
  • Proven results (see our proof)
  • Customized strategy
  • Decades of experience
  • Customer Satisfaction

 

Here’s what our client, an eCommerce business owner, recently wrote about our services:

‘Internet Marketing Geeks has had my best interest at heart from Day One. I’ve worked with them long enough to know that they deliver on their promises and exceed expectations. They know the digital marketing landscape and work within it, combining enthusiasm and experience with kindness and consideration. IMG manages my web development, SEO, online store, and email marketing. I’ll continue to work with them, which is the highest endorsement I can give any company.’ Get started today and begin writing your success story at Internet Marketing Geeks!

Gear up your business marketing now!