Niagara, ON

Hearing about Niagara Falls may instantly bring the image of the famous group of three mesmerizing waterfalls to your mind. However, Niagara Falls is more than the most famous and top-rated tourist attraction in Canada. It’s also a city in Ontario, on the western bank of the Niagara River in the Golden Horseshoe region of Southern Ontario, and is home to 88,071 residents. 

Niagara Falls attracts millions of tourists each year. Here you can find observation towers with scenic views, high-rise hotels, numerous souvenir shops, museums, parks, and entertainment opportunities such as casinos and theatres that spark tourists’ attention with colorful neon billboards and advertisements. The city also features Canada’s most renowned and picturesque golf courses, such as Whirlpool Golf Course, located in a wonderful setting offering spectacular views of the Niagara River. 

Some of the famous tourist destinations in Niagara Falls include:

  1. Niagara Falls – Unsurprisingly, some of the most beautiful and most famous waterfalls are first on the list of must-see attractions in Niagara Falls. The beautiful waterfalls are located at the southern end of Niagara Gorge, passing over the border of Ontario and New York. An excellent part about seeing Niagara Falls is that you won’t even have to pay a fee for the breathtaking experience as it’s free and can be accessed 24/7.  
  2. For an even more eye-catching view of Niagara Falls, you should visit the Skylon Tower at a height of more than 235 meters above the falls. Here you will find indoor/outdoor observation areas both offering an unforgettable experience.
  3. When fear of heights doesn’t keep you from exploring the city from above, a wonderful place to visit on your trip to Niagara Falls is the 175 feet tall and the largest observation wheel in Canada — the Niagara Skywheel.
  4. For a more calming and relaxing experience after the adrenaline rush from exploring falls from high above, you can take a 20-minute drive to Niagara-on-the-Lake, a beautiful little town on the shores of Lake Ontario with a mid-19th-century appearance. Although the war of 1812 razed part of the town buildings, the newer architecture follows a similar style. Here you can enjoy the charming town from a horse-drawn carriage and explore the old-style buildings.

And there’s so much more than the list above. Niagara Falls offers a wide array of options just for anyone regardless of their lifestyle habits. For more information, click here.

Economy

The waterfalls provide a plentiful and inexpensive source of hydroelectric power, and many electro-chemical and electro-metallurgical industries are located in the city since the 20th century.

Tourism is unquestionably the city’s most important revenue source, with Niagara Falls being the most popular local tourist attraction. Niagara Falls in Ontario offers a better view of the falls than in New York, so it’s even more popular amongst tourists than Niagara Falls, NY. Tourism is a crucial factor in Canada’s economy, and it’s the primary source of revenue in Niagara.

Niagara’s tourist attractions and local events attract more than 13 million tourists from around the globe annually. Such a great number of tourists brings significant revenue to the local economy, and the annual tourism spending in Niagara falls reaches $2 billion.

Although most 13 million annual visitors are domestic travelers, over 3 million are American citizens, and approximately 1 million are international travelers. Here people can choose to spend their spare time and money at:

  • 1,231 full-service restaurants
  • 178 hotels and motels
  • 153 bed and breakfasts
  • 109 performing arts establishments
  • 97 wineries
  • 43 golf courses

Source: NIAGARA CANADA

Another crucial aspect of the local economy is gambling. It was legalized and introduced by The Ontario government to the local economy in the mid-1990s. The casinos in Niagara Falls directly employ more than 5,000 residents. Income from casinos makes up $3 million annually. On average, more than 30,000 people visit one of the casinos in Niagara Falls every day of the year. 

The city is also attracting film crews, and many have already taken advantage of its fantastic locations. One of the most famous movies filmed in Niagara Falls includes “Niagara” (1952), starring Marilyn Monroe, Jean Peters, Casey Adams, and Joseph Cotten, with roughly 50 Niagara residents featuring as extras. Recent movies that have been filmed in Niagara Falls include Reliving Marilyn (2017 TV Movie), Fight! (2017), Odd Squad: The Movie (2016), and Blanket Fort: Vada Gets Toxic (2016). 

Because of its location, the Niagara Region is the natural base for American and Canadian companies and an appealing location for many stores and retailers.

Niagara Falls is attracting commercial and retail industry leaders. Fortune 500 companies, as well as small and medium-sized independent operators, already take advantage of the market of more than 13 million visitors. They’ve made considerable investments in new shopping centers and commercial business developments. 

eCommerce Opportunities 

eCommerce sales have sparked during the pandemic all around the globe, and online sales are expected to grow worldwide. Canada is one of the most profitable markets for eCommerce businesses, with annual sales amounting to almost 1.85 billion Canadian dollars. Moreover, revenue from the retail e-commerce market in Canada is expected to grow even higher and surpass 33 billion U.S. dollars by 2024, up from 25.4 billion in 2019. This creates a high demand for SEO in Niagara and other Canadian markets.

Many U.S. online businesses have joined the crowded and growing eCommerce market and sell directly to Canadians across multiple industries.

Popular eCommerce Categories in Canada

Amongst the most popular online shopping categories in Canada per 2020 statistics are:

  • Clothing and Apparel
  • Computers and electronics
  • Books
  • Footwear
  • Beauty Products
  • Home and Garden
  • Health Products
  • Office Supplies
  • Toys
  • Home Décor
  • Automotive
  • Jewelry
  • Sporting Goods
  • Groceries

The 2018 survey amongst Canadians revealed that many locals now prefer online shopping to in-person purchases because of the wide variety of products and convenience. 

Demographics

According to a report by Canada Post, Baby Boomers born between 1946 and 1964 make up the largest segment of Canadian online shoppers at 37%, followed by Millennials (1981 to 1996) at 28% and then Gen X-ers (1965 and 1980) at 25%. In addition, 51% of Canadian online shoppers identify as female, and 49% identify as male. However, the report did not feature any respondents who identified as non-binary.

The Future of eCommerce in Canada

The eCommerce market in Canada is expected to grow 7.5% in 2022 compared to 2021. By 2023, online spending could reach $108 billion. Although we can’t estimate how much of the total spending will account for Niagara Falls’s residents and its visitors, one of the most touristic destinations in the country will undoubtedly host millions of online shoppers and contribute to overall eCommerce revenue in Canada. 

Shift your business into high gear