COVID-19 is a new respiratory illness that has been affecting more than 200 countries in the world since December 2019, taking the lives of almost 260,000 people. Many changes occur in our lives during a pandemic, and we must adjust our routines to the new reality. Most of our favorite restaurants and bars are closed;…
There are numerous reasons for you to create a blog and write articles for your company, such as increasing visibility of your website, building relationships with customers, informing your audience, spreading the word about your products, and getting more backlinks. If you asked “Why Should I NOT Blog for My Business,” that would be a…
The novel coronavirus, known as COVID-19, has been shutting doors and keeping us inside, changing our routines and lifestyles. This new reality keeps us distant from not only the people we love and care about, but also from our favorite bakeries, cafes, restaurants, gyms, and even swimming pools. The businesses that are part of our…
Social media undoubtedly helps your online business grow. It’s because almost every other person in the world uses one of the major social media platforms – like Facebook, Instagram, YouTube, Twitter, etc. – and people are going online for many reasons. For some, shopping using the internet is more comfortable and convenient. Others think finding…
To improve search performance for banking websites, you should invest your time and resources in SEO – Search Engine Optimization. SEO is the most effective tool to improve your website’s performance in search results. According to statistics, 93% of online experiences begin with a search engine. So most likely, most of your website visitors are…
When users search for information, their goals differ. Sometimes they might need the information to solve a problem at home, and sometimes they are looking for local businesses to visit for a solution. But how does Google know when users are searching for local businesses? Google has been working on understanding users’ intentions since its…
Visual content, especially video, is an excellent tool in marketing, as it offers more engaging and memorable content to users. On YouTube, you can create your channel, upload videos, and create playlists. Being present on YouTube will not only bring more potential customers but will also allow you to embed YouTube videos into your blog….
Page Speed is a ranking factor confirmed by Google twice – in 2010 and 2018. Page speed affects ranking both directly and indirectly. Directly, as it is a ranking factor for the Google algorithm. Indirectly, since it increases the bounce rate (the percentage of users abandoning a website) and decreases dwell time (time users spend…
The ideal online marketing plan should incorporate creating high-quality content, website optimization (SEO), keyword research, continually updating a website, creating a mobile-friendly site, using social media, Email Marketing, and video marketing. A well-crafted marketing plan is crucial for the success of your business, and below are the key elements for you to consider including in…
When it comes to increasing traffic to your website, there are two primary ways to do so. The first way is free and consists of: search engine optimization, creating a blog, using social media, acquiring backlinks, and using other free tools to get more customers to land on your website. Another way of bringing more…