How to Market a Construction Company: Building Your Online Presence
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How to Market a Construction Company: Building Your Online Presence

In 2023 the success of your business. including any construction companies, hinges on their ability to effectively market themselves online. Yes, it is true that traditional marketing methods still have their place but a strong online presence can help construction companies more effectively- aiding in reaching a wider audience, generate leads, grow their business and…

The Importance of Online Reputation Management in 2023
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The Importance of Online Reputation Management in 2023

The ease with which information spreads online and the influence of social media, mean that a company’s reputation can be shaped in a matter of minutes! In this blog post the IMG team will explore the significance of online reputation management in 2023 in the digital age, why it matters, and how businesses can effectively…

Mastering Digital Marketing in 2023: Strategies, Trends, and Tips
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Mastering Digital Marketing in 2023: Strategies, Trends, and Tips

By now we all understand that In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. This year the digital marketing arena continues to be dynamic; with a range of new new technologies, platforms, and strategies emerging. To truly master digital marketing this year you need to adapt to…

The Power of Social Media Advertising: Strategies for Success
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The Power of Social Media Advertising: Strategies for Success

Social media has become super popular and important in our everyday lives. Back in 2010, it had less than 1 billion users worldwide. But now, it has grown to over 3 billion users! Gone are the days of “searching the web”; we now “surf social media” for information, entertainment, and, significantly, product discoveries. For businesses,…

Social Media for Small Business

Social Media for Small Business

Social media is like the town square of olden days, where people gather, chat, and exchange ideas. Only now, it’s all happening online. Let’s talk about social media for small business and how you can take advantage of a more digital world where online presence is more important than ever! Understanding Social Media Social media…

How Can Social Media Help Your Business Grow?

How Can Social Media Help Your Business Grow?

With more than half of the world population using social media, your business’s social media presence is more crucial than ever. Social media presence offers various benefits for your company, from attracting new customers to increasing visibility and boosting sales. Whether you are contemplating launching your social media profiles, or want to know how existing…

My Email Open Rates Are Low. How Can I Improve Them?
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My Email Open Rates Are Low. How Can I Improve Them?

Your email opening rates are constantly low and don’t seem to improve no matter what you do? Don’t worry. In this article, you’ll learn how to boost low open rates so your business can thrive without endangering your sender’s reputation. What is The Open Rate? In the simplest terms, the open rate is the percentage…

How to Balance Your Social Media Content

How to Balance Your Social Media Content

In the 21st century, almost everything has become online, whether shopping, studying, or keeping in touch with friends. Social media takes a significant part of this online world; thus, it’s a crucial platform to market your business.  According to 2022 statistics, there are 4.65 billion social media users worldwide that spend an average of 2…

What is The Metaverse, and How Does It Work?
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What is The Metaverse, and How Does It Work?

THE METAVERSE IS COMING, and it’s not a tagline for another sci-fi movie. Metaverse is an already existing, ever-growing virtual world with millions of global users. Below is everything you need to know if you still wonder what it is all about and how to prepare for the metaverse. Not too long ago, many of…

How Brands Can Honor Juneteenth
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How Brands Can Honor Juneteenth

Juneteenth commemorating the emancipation of enslaved African-Americans is right around the corner. The celebration became the 12th federal holiday in 2021, so it might sound new to you. It has raised many questions, especially for brand owners and marketers who want to honor the upcoming celebration. But, don’t worry; we’ve got all the details you’ll…