5 Strategies for Successful Health and Wellness Marketing
Health and wellness products are becoming increasingly popular among internet users. People search for information and health products to increase their quality of life. If you own a health and wellness business, you are part of this growing and competitive industry. Only 56% of people believe they have excellent or perfect health, which means thousands or even millions need the products you sell and the services you offer. However, even if you have what people need, you must find ways to reach your customers. That’s why it’s necessary to have a successful marketing strategy.
1. Start Using Social Media – That’s Where Most of Your Clients Are
There is no successful marketing strategy without social media, as 74% of consumers make purchases based on companies’ social media profiles. Most of the time, even when people find your website on Google, they will visit your Facebook page to see if they can trust you, who you are as a brand, and if it’s worth doing business with you.
Millions of people share, read, like, and comment on health and wellness posts every day. It’s not a surprise people want to feel happy and healthy. With social media becoming an inevitable part of humans’ lives, interest in health and wellness pages on social media is also growing. Users are looking for ways to lose weight, improve sleep, make the workout more exciting, find the right supplements for their health, and in general, find ways to improve their lives.
Now is the perfect time to increase your brand awareness and your clients’ trust by being present on Facebook, Instagram, YouTube, or other social channels. Your social media accounts will help you influence people and build a community. By looking at your page, users should get an idea about your brand and the story behind your products. You can answer questions about your company on your social media account and establish your voice and style. Did you start selling air purifiers because of asthma in your family? If so, people want to know that. Share your discoveries about your products, and why they are so important in your life.
Visitors will look for information about your company, so it’s best to write transparent and honest posts about how your products can affect their routines and lifestyles. It’s crucial to have the information graph on your profile – the About section where your potential clients see hours of operation, mission, contact details, link to your website, and links to other social media accounts. That’s also the place where visitors read about your company and your products.
Social media is a great place to share compelling content with your audience who can like, share, and comment on your posts, and Facebook isn’t the only place for you to connect with your audience. Over 1 billion users are on Instagram, and many of your customers are probably there, too! 71% of the active users on Instagram are under the age of 35. If you sell health and wellness products for seniors, then Instagram probably isn’t the most powerful tool you can use for marketing your products. However, if the clients you target are mainly around 35, then it can be a perfect place for additional exposure to your brand.
Instagram is all about visuals, so it’s where you showcase your products by posting pictures and short videos. 91% of people like visual content over written posts, so Instagram is one of the leading platforms people use to find out more about products they want to purchase. Create an Instagram Business account and connect it to your Facebook Business page. Have a clear call-to-action at the end of the posts and also in your bio. It gives your visitors information on how to proceed next if they like your content. Your call-to-action can be visiting your website, buying your product, or other social media accounts you ask them to visit. Encourage your followers to share your posts or tag their friends. “Tag someone with whom you would try this charcoal pore-cleansing mask” is something that can encourage users to bring friends to your posts.
Visuals are essential when it comes to social media marketing. 32% of marketers say visual images are the essential form of content for their business, with blogging coming in second (27%). You don’t need a graphic designer to create eye-catching posts for your social media accounts, but you can use free online tools such as Canva, Adobe Spark, Snappa, or Crello to create posts for your pages. Designing posts will help you establish your style with titles, colors, pictures, and figures you can use.
Nearly 90% of adults have used social media to seek and share health information. If you utilize social media successfully, you can increase your products’ sales and reach more potential clients.
2. Create a Health and Wellness Blog
Most of the time, clients who need your products and services start their journey of finding you by reading blog articles. Your potential clients seek health or fitness advice online, and your blog is where you can address their issues. If customers read your post about a specific issue, exercise, or health-related article, they trust you more than if they see your ad online. Over 77% of internet users read blogs regularly, and if you start writing health and wellness-related articles, you will reach more people and may get more clients to buy products from you.
If a user types “the best skincare routine” on Google and ends up reading a helpful article about skincare regimens, they will trust the website more. People need information from someone who is experienced and knows the subject. Are you a health or wellness coach? Share some tips with your readers so they know what to expect from you. Writing posts will help you demonstrate the knowledge you have in the field. If you are a nutritionist, share some recipes and tips with your audience so they see you are an expert and will want to reach you for customized tips and recommendations. If users keep coming back for helpful content, you establish a relationship with them and they will trust your products and services when they are ready to make a purchase.
A blog also helps your search engine optimization, enables you to appear in more search results, keeps your website fresh, and increases traffic to a site – all excellent reasons for you to start writing a health and wellness blog.
3. Optimize Your Site
SEO is a crucial aspect of digital marketing, and it improves the online visibility of your site. Appearing in more Google search results and improving the positions in them will help you get more clients to look at your products and services, which can increase your sales. SEO also improves the quality of a website as investing in bringing people to your website would be pointless if your site doesn’t work correctly. Things that can go wrong vary from a slow website to too many ads and a design that doesn’t work well across devices. Believe it or not, even if people love and need your products, they will abandon the site that isn’t user-friendly. On-page SEO improves a website’s quality, so users have a better and more pleasant experience, which will increase the chances of visitors becoming your customers.
4. Get Started with Video Marketing
Uploading videos to YouTube will have many benefits for your health and wellness business. Videos increase your clients’ engagement, interest in your products and services, online visibility, and chances to showcase your knowledge. 87% of marketers use video as a marketing tool. A YouTube account will enable you to share your knowledge with the audience. People love watching videos to get information. For taking advantage of YouTube for your marketing, you don’t need to invest much time and find expensive film gear or crew. Use your phone or an inexpensive camera to record videos and upload them on YouTube. The time spent on video marketing will be worth it and help get more traffic to your website. YouTube is a great place to share your video content, as it gives you a chance to rank for a featured video – which is the first and the best result in a query that users can play even without clicking on a page. Not all search queries have featured video, but many health-related questions that start with “how to” have a featured video. If you type “how to brush curly hair” on Google, you will see the first result in the query is a video from YouTube.
5. Use Influencer Marketing
People follow different people and pages on social media, including celebrities, bloggers, or celebrity bloggers. Influencer marketing is where you collaborate with an online influencer, who has an audience he can influence, to market your products. You don’t need to collaborate with a celebrity, just a non-celebrity blogger with lots of followers and an enthusiastic audience. Non-celebrity bloggers are 10X more likely to influence an in-store purchase than celebrities.
You want to collaborate with online influencers to improve your brand recognition. Influencers have invested a lot of energy in building their audience and the trust of their followers. The last thing influencers want is to market a product they don’t like, so keep in mind that you need to influence them first to collaborate with one. The first thing you need to do is to find an influencer you want to collaborate with and offer to market your products. Don’t look at only the number of followers when choosing the right influencer, but find someone who will be an excellent match for your products. Let’s say you sell supplements specifically for vegans. You would not collaborate with an influencer who has been posting recipes of pescetarian dishes, you would find someone who is a plant-based wellness blogger and influencer. Send a free sample, or offer a free service, so they get to know your brand – if they don’t know it already. If they like what you have to offer, they will probably be up to collaboration with you.
To successfully market and sell your health and wellness products and services you should:
● Start using social media
● Create a health and wellness blog
● Optimize your website
● Get started with video marketing
● Use Influencer Marketing
We hope these strategies will help you promote your products and services and increase sales of your brand.
