Do you need to gain more clients, boost revenue, and grow your business?
If you just answered yes, then a well-built marketing plan is what you need right now. However, marketing is not a magic wand that you can shake and see the results overnight. Instead, it needs resources and hard work.
If you are at the starting line of your marketing efforts, it can get challenging to determine which steps to take or which platforms to choose to market your spa or beauty salon and attract more customers.
Don’t worry – marketing can get overwhelming for business owners, but it’s our passion. This article will guide you to taking fruitful marketing steps to drive desired results and foot traffic to your salon.
Improve Your Website’s Ranking
The journey of customers finding you usually begins on their smartphones or other electronic gadgets. Long before they come to use your services, your prospects use the internet to find a spa or beauty salon. Most of the time, they use a mighty search engine – Google to find answers to their questions, including which beauty salon to visit.
Search engine optimization (SEO) is how you can target your prospective clients’ search queries by including relevant keywords on your website and optimizing your page for the best user experience and Google’s better understanding of your site.
SEO is complicated but one of the most crucial aspects of your marketing strategy. Not to dwell on it too much, learn more about it here: Search Engine Optimization.
Optimize Your Local Search Engine Results
Another crucial aspect of your marketing plan after SEO is local SEO. In short, it’s what brings foot traffic to your business – literally. For example, have you noticed your clients using Google Maps when they first come to your salon? Well, that’s also where most of your clients learn about your business.
More than 85% of your clients use Google Maps to find local businesses. They will use queries like “spa near me,” “beauty salon near me,” “beauty salon + [your city]” to find a business to visit. If you don’t optimize your business listing for local searches, you will miss out on many clients.
The first thing you’ll need to do is register and verify your free Google Business Profile. (formerly known as Google My Business). In the second step, you will need to optimize your Google Business Profile for local searches. You can do this by following these steps:
- Claiming and verifying your business listing
- Updating your business name, address, and phone number (NAP) information
- Adding your business’s pictures
- Acquiring and responding to customer reviews
- Updating working hours
- Posting content to promote your business
- Linking to your website and social media
Besides optimizing your Google business profile, you’ll also need to optimize your website for local search queries. Steps you can take here include:
- producing local content (blogs, city-specific landing pages, local guides, FAQ pages)
- embedding Google Maps on your site
- adding your store to local directories
- Search engine optimizing your website.
Be Active on Social Media
Social media is crucial for any business, especially beauty salons and spas. That’s because that’s where people’s physical appearances change and where they love snapping selfies in the mirror. If they can’t tag your social media account on these pictures, then you’re missing out on user-generated content.
Social media is also crucial because plenty of your prospects will learn about your business here. Therefore, you should choose social media platforms accordingly depending on who you target.
Learn more about top social media platforms for each generation from our blog article.
Even though Facebook is the most popular social media platform globally, other channels like Instagram and TikTok are crucial to include in your social media marketing plan. These are neat apps without much clutter but only visuals – images and videos in the case of Instagram and videos on TikTok.
These platforms are great to use to promote your business as it’s easy to show your prospective clients what you can do – whether it’s a haircut, hair color, manicure, or something else, or how your salon, where they plan to spend a day, looks like.
Other channels you can use are YouTube, Pinterest, and Twitter.
Partner Up with Influencers
Social media influencers have an army of followers wanting to know the secret sauce of the beauty and charm of their idols. Their social media profiles are among the best places to promote your business and attract more customers for two primary reasons: 1. They have large audiences 2. People trust influencers more than paid ads.
People see influencers as experts within a specific community. If an influencer with several thousand followers says your beauty salon is worth a visit, that’s even better than an online advertisement.
Find beauty influencers in your city and see if they promote other local businesses. That’s because influencers with local content are way more likely to have followers from a local community that you probably want to target. Aim for 10-50k followers (macro-influencers), and ensure your prospective collaborator doesn’t have fake followers. Then, reach out to them, offer collaboration in exchange for your free service, and see if they are willing to help.
For more, please read our blog Influencer Marketing DOs and DON’Ts.
Use Social Media Ads
While all free tools like SEO, local SEO, and social media are crucial and effective, paid ads are also a must-have in your marketing strategy. That’s because SEO and social media might take a long time to reach desired audiences, while social media ads bring almost immediate results. They allow you to target a very specific group of people based on their demographics, most importantly location, behavior, and even household income.
Social media ads are easy to create, and you won’t need to be marketing savvy to create a social media campaign. Just sign into Facebook ads manager, define your audience location, set the budget, the duration of the campaign, and select your ad format. You can use Facebook ads on Facebook and Instagram and TikTok promotions to promote your video on TikTok.
The methods above are easy to implement in your marketing strategy, and they are proven to drive desired results for businesses like yours. For example, nearly 100k users search for a beauty salon, and 450k users search for a spa on Google every month.
Because the internet is now the primary source of your foot traffic, it’s also where you should direct your marketing efforts. Digital marketing is how beauty salons and spas can attract more clients. Still, internet marketing can get overwhelming for many business owners, but not for internet marketing geeks like us. So if you need professional help, don’t hesitate to reach out to us today, and we will be happy to drive your competitors crazy and attract more clients to your beauty salon or spa.