Below is a sample from our 2020 CBD and Cannabis Marketing Trends Report. If you would like to get the full report, please download it now!
In the past 12 months, we have seen an increased demand for CBD and cannabis products. Those are grasping the attention of many consumers across the world. According to MarketWatch, the global Cannabidiol (CBD) market is expected to grow from USD 1,453.81 million in 2018 to USD 17,345.80 million by 2026. In December 2018, President Donald Trump signed the Agriculture Improvement Act of 2018 (2018 Farm Bill, PL 115-334) (the “2018 Farm Bill”) into effect, which removed hemp from the Controlled Substances Act and maintains FDA’s authority to regulate certain hemp-containing products. The term “hemp” is used to classify varieties of cannabis with 0.3% or less THC – the chemical responsible for cannabis’s psychological effects. Although selling CBD products is legal now, there are numerous restrictions to keep in mind and claims to avoid when marketing your products online. When it comes to cannabis, keep in mind that even if it is legal in your state for recreational or medical purposes, there are still local and federal regulations that restrict your marketing options.
If you are a company selling CBD or cannabis products, you are part of the growing industry that seems very promising in terms of its development. However, it’s crucial to know how to market your products to reach more customers. We have been studying the industry throughout the year to figure out the most important trends for 2020 for CBD and Cannabis Marketing. As cannabis is being legalized in numerous countries, at this stage, it’s essential to know the best ways to promote your products. We hope that, with this report, you will feel confident and excited about your strategy for the coming year.
1. Determine Your Buyer Persona and Establish Your Brand.
When it comes to the marketing strategy of any kind, it’s crucial to know who your customers are. Without knowing consumers, it’s almost impossible to craft a successful marketing plan. Defining your customers should be the foundation of your marketing plan in 2020.
First of all, your customers are not necessarily the same people with similar challenges and goals. People differ from each other, and so do their needs. Even when they need a particular product, the reasons for requiring them are different. Some might want CBD products for their skin, others might want to try it to help with anxiety, and others might want to get it for their pet. For successful marketing, you should approach each buyer as individuals, so the information you provide to them is relevant to their needs.
Because of the differences across your buyers, it’s almost impossible to create content that will be relevant to the needs of all potential and existing customers. But you don’t need to create such content. Instead, it’s practical to approach buyers as individuals by grouping them into several categories. A buyer persona, or a marketing persona, is an ideal or targeted customer for your company. The idea behind creating a buyer persona is to create targeted and relevant content for ideal customers. But who are these customers? Well, it’s not a question you can answer based on your intuition. The answer to this question should derive from detailed research about your audience.
How to Create a Buyer Persona
One of the biggest mistakes companies make is…
If you would like to continue reading, please download the full 2020 CBD and Cannabis Marketing Trends report. You will get the entire report in a stylish PDF that you can save and take with you anywhere!
If you need help taking your CBD or Cannabis company to the next level in 2020, reach out to us! Internet Marketing Geeks is here to help you define your personas, brand identity, create personalized content, automate your email marketing, and advise you on winning marketing strategies. Talk to an Internet Marketing Geek today!