Content Marketing
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How to Keep Your Website Relevant in 2022

Your website is crucial for your business growth, but having one doesn’t guarantee it will bring desired results. Many business owners invest in building a website at once, but they don’t keep up with web design trends, Google algorithm updates, and technological advancements. They leave their website’s performance and usability to luck which can harm a business in many ways. You are here because you want to keep your website relevant, so that’s an excellent start. We have collected tips to help your website be fresh and valuable for visitors.

Speed Up Your Website

Website speed is equally crucial for search engine rankings and good user experience. If your website hasn’t yet undergone speed analysis, check it with PageSpeed Insights.

Here you will see whether your good old website is still in its best shape and, if not, how to improve its speed. Whether it’s optimizing images, reducing unused JavaScript or CSS, from many other solutions, finding a way to speed up your website is crucial in 2022.

Use Smart Content

Smart content is a hot topic in the web development world. In short, it means presenting the right information to the right user at the right time and improving user experience (UX).

You probably have shopped for something online, followed by numerous ads all over the internet for a similar or similar product. This is because advertisers target you based on your behavior and actions online. Smart content is almost the same, but you collect information on your website to improve user experience on web pages within that site.

Smart content load utilizes personalized website content based on the user’s preferences and needs, thus making your content more relevant to each user. Smart content boosts engagement and conversions and keeps users on your website longer.

Build a Chatbot for Your Website

Chatbots help users better navigate your website while helping you collect useful information. Chatbots provide a simple and automated way to assist customers when otherwise they would have to wait for an available representative to answer their sometimes simple questions.

They provide immediate responses without consumers having to call or email your customer service team. It’s a double win for customers with a better experience and your employees who save time. Not only are chatbots good to have, but they are becoming a must-have. Most of your competitors may already have chatbots on their websites, so your customers will expect you to have them.

Make it Accessible

Accessibility allows your website to provide a better user experience. CBD reports that more than 26% of adults have a disability. Many website visitors might also have a disability that could affect their interaction with your website.

Making your website accessible to all customers makes it easy to use for everyone and is equally crucial as building a ramp to your physical store. Web Content Accessibility Guidelines (WCAG) can guide you in making your website content more accessible.

Use AR and VR

Using extended reality techniques such as AR and VT can bring the shopping experience to a whole new level. Users no longer need to bring a couch to their living room to see what it will look like with Ikea Place, allowing you to place furniture virtually in your space thanks to AR technologies. Similarly, you no longer need to go to the Louvre museum to see the painting of the Mona Lisa but can engage with it using VR technology.

Use Responsive Design

Your website visitors own and use multiple devices, whether a PC, laptop, mobile, or tablet, and will visit your website from these various devices. Their user behavior differs across those devices – they scroll on their phones, while on pc, they use mice, and on laptops, a touchpad. But the biggest difference between these devices is the size of their screens. A web design that looks great on one device will not load properly on another and will be unusable.
A responsive web design is crucial in 2022 as it allows your web pages to load correctly on users’ screens regardless of their device and thus provides a much better user experience.

Update Your Content

Keeping your content fresh and up to date is crucial for your SEO and user experience.

Web pages with blogs that are no longer relevant and provide outdated information drop in rankings, impacting website authority. Moreover, constantly updating your web content signals to Google that your site is fresh and up to date. Fresh content boosts your search engine rankings and offers valuable information to your users.

One of the best strategies to update your content is to rewrite and refresh it with new and relevant information. When it comes to which articles to tackle, first, you should audit your content, see which pages bring the most traffic, and start from there. For example, if you have a blog post – Best SEO techniques in 2019 that is still driving lots of traffic to your website, instead of creating a new post – best SEO techniques in 2022, go back, update the page from 2019 and add new information.

Today’s New is Tomorrow’s Old

Digital space keeps developing at its fastest pace, so to keep your website relevant, you must keep up with new trends, technologies, and statistics. However, you should learn more about your audience and see what resonates with their needs and expectations to successfully implement new web elements on your site and update your content. For website owners who need to concentrate on running their businesses and keeping up with their industries, it might take a lot of work to keep up with the fast-evolving digital space. That’s where digital marketing agencies come into play.

A digital marketing company can build your website and ensure it is relevant to current search engine algorithms, trends, and your audience’s experiences and needs. If you need help making your website rise and shine above the competition, reach out to us today. Internet marketing wizards and Internet Marketing Geeks will bring your website to the next level.

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