Email marketing campaigns are among the most powerful tools for businesses to maintain contact with their customers and keep them coming back for more. Email marketing has evolved a lot over the years. Now it has reached the level of development where it can be automated and tailored to an individual customer, which makes it a lot more enjoyable and personalized for the client boosting the engagement.
Isn’t Independence Day an excellent opportunity to build successful email marketing campaigns and get involved in the celebration?

Absolutely!

Communication via email is also customers’ favorite way. According to a study, 73% of the largest and most influential population group, Millenials, prefer to contact brands using email.

Email marketing is crucial also because of its return on investment (ROI). According to a study by Venture, email marketing has the highest ROI generating $38 for every $1 spent on email marketing services.

Using email marketing appropriately throughout the holiday season or other events may help your brand and increase sales significantly. For example, Independence Day is one of those celebrations where customers are very likely to increase the number of their purchases.

People are eager to spend more than usual on Independence Day because of family gatherings, picnics, cookouts, festivals, and events. It might be on food, patriotic objects, or something else. Independence Day is a once-a-year opportunity to boost sales, increase brand visibility, and gain new customers, so you probably don’t want to miss that chance. However, there is a lot of competition at this moment. Every business recognizes the celebration as an opportunity to increase sales, so you have to go above and beyond in your email marketing campaigns if you want to stand out. You’ll need some distinctive and original subject lines for your Independence Day emails.

Does my Business Need an Independence Day Email Marketing Campaign?

According to a survey in 2021, 84% of Americans celebrated Independence Day. The average increase of spending per person only on food items was $80.54 the same year, which is expected to grow this year. Recent events have changed how your customers shop for goods; 56% have increased their online spending, and 75% expect to continue shopping online or do that more often, even after things return to normal. So, if you want to join the celebration and use it to stand out, your business, regardless of its scale, needs an Independence Day email marketing campaign.

Why Are Subject Lines Important?

With the number of emails customers receive every day, individuals only spend a fraction of a second evaluating them. Therefore, your subject line must be unique to grab their attention right away. When you consider that a one-line description of your email could be the only chance to connect with a customer or business contact, you will understand the importance of subject lines even more, but here are some statistics to demonstrate this better:

69% of customers report emails as spam after reading only the subject line
33% of receivers open emails because of catchy subject lines
64% of email recipients decide to open emails depending on subject lines.

Best Practices for Effective Email Subject Lines

Now that you understand the importance of subject lines, it’s time to tailor ones that generate high open rates and gain your customers’ attention.
First and most important — keep it brief. The display of the subject line on the desktop is 60 characters, and on the smartphone, 25-30 characters.

According to statistics, 85% of users access email via smartphone. Due to this, keeping subject lines short makes sense.

Do not use cliché and overused catchphrases. Your task is to get the audience hooked from the beginning, be unique, and use humor. Remember that hundreds of other companies are trying to use this period to promote their business and compete for customers’ attention.

Make sure your subject line provides value to a reader. If they don’t see any benefit from the very beginning, customers are less likely to click through and continue reading email even though it might have great deals to offer.

Make the subject lines personalized. Customers are more likely to take their time reading something tailored for them. It creates a feeling of special connection.

Asking a question in the subject line is one way to get a reader’s attention. It is essential to keep the question engaging. It shouldn’t be a close-ended question that someone can answer with just yes or no. It should let a reader provide their opinion.

As surprising as it might sound, even what may appear as a minor thing like keyword positioning in the subject line makes a huge difference. Using a term connected to the Fourth of July at the start of a subject line is more successful than including it later in the subject line. The former technique had an average open rate of 9.5 percent, whereas the latter had an average open rate of 8.6 percent.

Coming up with a unique subject line could be challenging, but we’ve got you. We’ve compiled a list of creative subject lines that you can use for your independence day marketing or use as inspiration. After reviewing them, it should be pretty easy to craft one independently.