Data Visualization: Tools & Tips for Marketers

Data Visualization: Tools & Tips for Marketers

In today’s increasingly data-driven world, it’s more important than ever to have easy access and a better understanding of data.

Regardless of industry, geographic location, or size, businesses now create massive volumes of data on their goods, transactions, and customers. But understanding the enormous amount of raw data isn’t easy. That’s when data visualization comes into the picture. Let’s go through what it is and how marketers may utilize it to their advantage.

What is data visualization?

Data visualization is the graphic representation of information and data. By leveraging visual components like charts, graphs, and maps, data visualization tools make it simple to see and analyze trends, outliers, and patterns in data.

Because it can be difficult for persons with non-technical backgrounds to understand raw data, data visualization is a valuable tool for staff members or business owners to present data effectively to these audiences.

Data visualization tools and technologies are essential for evaluating massive amounts of data and making data-driven decisions.

Why is data visualization important for marketers?

Making marketing decisions is not a simple process. Most of the time, data is required to back up particular choices that marketers make to guarantee they are rational and will generate profit for a firm.

It not only assists marketers in making informed decisions but also enables them to design targeted marketing plans for certain groups of clients, resulting in considerable revenue growth.

Best ways to use data visualization

Data visualization may assist you in better understanding and evaluating demographic and behavioral data, allowing you to segment leads and build lead nurturing initiatives tailored to advance your leads deeper into the sales funnel.

Data visualization will also help rank leads based on their position in the marketing funnel. This is known as lead scoring, enabling marketing and sales teams to interact and coordinate their efforts more effectively.

Businesses may better understand customers’ wants by providing previous purchase data and analyzing customer feedback. This may help you introduce new features and upgrades to your product and generate new things to meet client expectations.

Data visualization may help you determine which content performs best for specific types of leads. Your leads will receive a more personalized message, improving the lead nurturing process and increasing the possibility of a purchase.

Best Tools for data visualization

Now let’s talk about some data visualization tools at marketers’ disposal.

  1. Tableau

At the top of our list, we have Tableau, everyone’s favorite data visualization tool.

Tableau is one of the most straightforward and user-friendly data visualization solutions available today. It’s pretty straightforward and enhances intuitive visualization.

Even the non-paid Public version of the program has many features and settings. There are several sorts of visualizations that you can create using this tool.

Tableau Public is pretty simple to understand, although there is a learning curve. But you’ve got nothing to worry about since the documentation they provide explains everything you could need in a straightforward and detailed way. Even example data sets are available for download to help you get started.

  1. Google Charts

Google charts are a popular tool for displaying statistics on your website. It’s a free application with various ready-to-use chart styles, ranging from simple line charts to complicated hierarchical treemaps.

Google charts show data in HTML and SVG formats, so they do not require additional plugins to be viewed. It performs excellently with geological data.

Some coding is required to get the most out of the tools. However, the supporting documentation is extensive and can guide you through the learning process. That being said, it’s a suggested tool for anyone who has previously dealt with data, has a solid grasp of JavaScript, and is seeking a robust collection of tools.

  1. Excel

We’ve all heard of Excel; some of us adore it while others despise it. It is, without a doubt, the oldest tool on our list, but it has shown to be quite helpful even now when such a wide range of data visualization tools are available. Microsoft Excel allows you to make tables, charts, and about 20 more types of representation.

Power Pivot is a Microsoft Excel data visualization add-in that allows you to develop data models and analyze massive data sets. It includes algorithms built in and an auto filter, a program that organizes your data for you. However, if you have never worked with data before, Excel might be difficult to use on massive datasets.

  1. Databox

Databox is a fantastic tool. It is designed to give KPIs based on data-driven choices while also assisting you in constructing reports. It enables you to monitor your data in real-time and develop strategies, tactics, and plans to help you achieve your goals.

Dashboard designs and examples are critical in marketing reporting solutions since they are where you monitor your data and measure your progress. Fortunately, Databox has a plethora of dashboard designs and samples. It has a simple user interface and can quickly grasp complex data sets.

  1. FusionCharts

This program allows you to immediately plug in your data to already created templates, saving you time. FusionCharts comes with over 90 charts and over a thousand maps that you can use to customize and change the behavior of your charts. It also offers capabilities such as chart rendering, data loading, and many other benefits.


Marketers rely on data to make critical marketing decisions and track the progress and effectiveness of projects over time.

Data visualization allows you to show complex data in an easy-to-understand and visually appealing style. ‌Using data visualization tools will allow you to bring your data to life, making it more persuasive, compelling, and engaging.

As you can see, there are several data visualization tools to choose from. Not all of them will be suitable for you. That is why you must begin testing to see which one works best for you.

If you need the help of marketers to assist you in data visualization, don’t hesitate to reach out to us today. We are happy to assist you with any marketing needs at Internet Marketing Geeks.

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