Content marketing and SEO are two of the most often used words in digital marketing.
SEO and content marketing are interconnected, and if you want your business to flourish, you must put equal effort into ensuring that both are functioning effectively.
We live in the internet era, and it should be no surprise that businesses are doing everything they can to take advantage of all the opportunities it provides. One particularly powerful method is content marketing.
Customers need to find information about a product or service to learn about its existence, why it’s good, and why they need it. All of these can be achieved through content marketing. At the same time, SEO ensures that this content marketing approach will reach desired results by improving visibility and search engine rankings.
The more SEO-optimized your material is, the more likely it is to land on the intended audience’s screens.
According to Hubspot, 90% of marketers who rely on content marketing tactics plan to increase spending to support their efforts in 2022. Now that you know the connection between content marketing and SEO let’s explore some top trends.
Top Content Marketing & SEO Trends
1. Quality content is king
Content is king. You may have heard this expression countless times in the context of digital marketing.
So here’s the thing: you may spend all of your money creating marketing content, hiring influencers to promote your content, and having an optimized SEO approach, but you’ll still fall short of your goals if your content isn’t of good quality. Content marketing and SEO are tools that may help your content reach a bigger audience, but if your content isn’t strong, to begin with, you’re wasting your time.
According to Sistrix research, the click-through rate for content in the first position on Google is 25%, but it decreases dramatically to just 2.5 percent for material in the tenth position. This merely goes to show how powerful your Google search position is. However, it is becoming more challenging to rank organic material. You have to adjust your content to search engine standards.
For this adjustment, you first want to ensure that your website’s core web vitals are up to standards. This not only includes the speed of your website but how it loads as well. Accessibility is one more thing search engines will be pushing through more in the future.
2. Bite-sized content
What started with Vine in 2015 and extended to sites like TikTok is now a phenomenon that has changed the internet’s environment and the way people consume information in the current day.
A study by scientists at the Technical University of Denmark found that the collective global attention span is shrinking due to the amount of information available to the public.
In the modern fast-changing world, people don’t have hours to consume your content, you only get 30-60 seconds to make them interested in your product, or they will just scroll away.
Bite-sized material has several advantages, including being more entertaining, simpler to remember since it only contains the necessary information, and adaptive to the users. It is ideal for folks who are frequent users of social media and newsreaders. As a result, more and more marketers are turning to bite-sized information. It will only grow in popularity in the future.
3. AI integration
AI has been one of the hottest topics in the tech world for the last couple of years, and it will only gain more popularity in the future. And it may be a fantastic instrument in the context of digital marketing.
You can create targeted and tailored content for your audience with AI technology. It can help you understand your target audience’s needs and wants so that you can create content that is relevant to them.
AI technology offers accurate data analysis, optimized blog entries with grammar and plagiarism checks, helpful chatbots, pattern recognition, and various other tasks that may save firms money and resources.
AI technology may be incredibly beneficial to SEO professionals since it allows them to use automation to generate copy components such as title tags, meta descriptions, and alt tags in bulk, making their job much simpler.
4. Interactive Content
In an increasingly competitive market, more businesses are creating high-quality content to compete for the attention of potential consumers. It’s challenging to develop great content that actively engages your audience when the bar for modern marketers is so high. This is where interactive content comes in.
Because of the nature of interactive content, even mediocre interactive content can have much better engagement levels than regular content. According to the State of Interactive Content research from Demand Gen, interactive content receives twice as much interaction as static content.
Not only does interactive content dictate how consumers interact with information, but it also gives the customer power over the engagement. Moreover, interactive content makes acquiring relevant data from visitors easy, allowing you to provide customers with a personalized experience.
In the future, new worlds, such as the metaverse, may imply that interaction may play a more significant role in content marketing. So, to stay ahead of the competition, you must start incorporating interactive content into your marketing tactics.
5. Socially responsible content
Social responsibility is more than a marketing trend—social accountability, ethics, and transparency matter to the modern customer.
Nielsen reported that 66% of customers were willing to pay more for items from brands that displayed social commitment in a study of 30,000 consumers in 60 countries.
In 2022 and the future, the most important trend will be social responsibility. It creates content to raise awareness about critical issues such as climate change, poverty, and inequality. It may also contain information that encourages people to take action to better the world.
The challenge now is, how can you create socially responsible content? There are numerous approaches you may take. To begin, you can publish informative articles and blog posts that teach your readers about pressing issues. Second, you may use your platform to push your audience to take action on important issues. According to Cone Communications’ research, 87% of Americans will buy a product because its brand advocates for an issue important to them.
Social responsibility material has the potential to engage and encourage your audience. It may also help you form strong ties with your audience.
What’s next for content marketing and SEO?
There are several innovations in content marketing and SEO that provide the potential to increase engagement and conversions. Knowing your audience is essential for creating content that offers real value to your clients. Focus on customer-centric content and advertise your services and goods through various marketing platforms.
There are unlimited possibilities, so start learning, planning, and creating. If you want to pair SEO and content marketing but don’t know where to start or don’t have enough time to do so while running your business, reach out to us today. At Internet Marketing Geeks, we are ready to jumpstart your content marketing using the latest methods and trends and pair it with the most effective SEO methods. As a result, your business will outshine your competitors; you will gain more customers and boost revenue.