Digital Marketing and How To Choose The Best Channels For Your Business
Even though it’s already been 30 years since the phrase digital marketing was first used, many organizations are still skeptical about it. They like using the tried-and-true methods of the past – traditional marketing. It’s understandable, as human nature makes us scared of changes to some degree. We enjoy staying in our comfort zones. But this approach is no longer acceptable in the twenty-first century if you want to run a successful company. It’s time to start learning about digital marketing fundamentals alongside a marketing agency that can help integrate them into your corporate strategy.
What Are The Basics Behind Digital Marketing?
Depending on how you go about it, the answer to this question might be either very straightforward or quite complex. Let’s choose the first option to make this article easily digestible. Digital marketing is synonymous with online marketing. Digital marketing is any marketing type that uses the internet and digital devices to spread its message and advertise a certain good or service. These results can be carefully measured, reviewed, and used to adjust your marketing plan.
Digital marketing also frequently employs channels like social media, email campaigns, search engines, websites, and mobile applications
How Can Digital Marketing Benefit Your My Business?
There are several advantages to using digital marketing. First and foremost, digital marketing enables you to reach a much larger audience than you would have been able to with traditional marketing. Thanks to modern internet technology, you can quickly communicate with folks on the opposite side of the world, growing your business worldwide.
You may better understand your audience with digital marketing, enabling you to concentrate on the clients most likely to buy your products and services. One of the most important factors for company success in the current market is developing relationships with your customers.
Frequent communication builds client trust, which might result in more sales for your company. According to statistics, repeat consumers account for almost half (42%) of all retail sales, and digital marketing is the most effective way to keep people coming back.
Cost-effectiveness is a further advantage. Compared to traditional marketing, digital marketing is far more budget-friendly. Even if you don’t have a huge budget for marketing, you can still find some free or very low-cost online marketing strategies that can help kick-start your business.
With the help of digital marketing, you can evaluate the success of each campaign and concentrate more on the strategies that are most productive for your company.
What is a Digital Marketing Channel?
Digital marketing channels inform your target audience about your business, your products or services, or both. By employing these channels, you can help your customers with any problems or inquiries they may have as well as build brand recognition for your business to help you meet your marketing goals.
There are many different marketing channels tailored for different types of businesses. Depending on the type of goods or services you provide, you must decide which one to include in your plan. Here are the four digital marketing channels that are most frequently used by business owners.
1. Digital Marketing and Your Website
First and foremost, you need a website. It doesn’t matter how big or small your business is. It is important to have a website where potential clients can get all the information they will need about your company. Using a website, you can easily convey various materials, including articles, infographics, blogs, and even videos.
A mobile-friendly website is essential because, first, search engine bots don’t appreciate static websites; therefore, they won’t place your website high up in search results. Second, more people use mobile devices to access the internet. Statistics from 2021 show that 84,2 percent of Americans used their phones to surf the internet. So having a mobile-friendly website to give a pleasant experience to your website’s visitors is very important.
2. Digital Marketing and Search Engine Optimization
Talking about digital marketing channels without mentioning SEO is like talking about classical music, excluding Mozart and surrealist art, and forgetting about Salvador Dali.
SEO stands for search engine optimization. It’s a set of steps and measures to ensure more people can see your website through search engine queries. Most people use search engines to find anything they’re interested in, but they also don’t bother to visit the second or third page of these search results. SEO allows your website to improve its search engine positions; the better the SEO strategy, the higher the ranking, and the higher the chance for potential customers to find you. According to statistics, 64% of marketers actively invest in SEO.
SEO brings in genuine visitors who are already interested in your product or service to some extent, which means there is a higher chance of converting them to actual customers.
The most crucial element in boosting organic traffic and rankings are links from other websites, also known as backlinks. From Google’s perspective, a link indicates that your website is worthy of being seen by more people. When it comes to links, it’s quality over quantity.
An SEO strategy should differ based on the industry; there is no one-size-fits-all answer regarding search engine optimization. Certain industries need their specific approach. Using industry-specific keywords is a good place to start. It will help search engine bots know what exactly your content is about and place it higher in search results for people who might be looking for you.
3. Digital Marketing and Social Media Can Work Together
Statistics from January 2022 show that 58,2% of people worldwide use social media, with daily usage averaging 2 hours and 27 minutes. This statement alone should be enough to make you realize just how much of a powerful tool social media can be if you use it to your advantage. 73% of marketers think that social media marketing is an effective tool.
Creating unique social media material, such as blogs and videos, and sharing it on your social media platforms, like Facebook, Twitter, and Instagram is one way to leverage social media to increase your client base.
Brands may interact on a more personal level with their customers thanks to social media platforms. This type of marketing is more about deepening the relationship between the business and the consumer to win over their loyalty than it is just about selling the product or service. And one of the best things about it utilizing it doesn’t break a bank.
4. Digital Marketing That Embraces Email Marketing Campaigns
Of all the marketing tactics, email marketing has the highest return on investment (ROI). The average person checks their email at least two times a day. It’s the preferable way of communication for 61% of customers.
Yeah, we know email may not sound like the most recent or exciting technology, but you can use it to implement cutting-edge content marketing strategies like personalization and automation at very low costs. It’s the most personal way of communicating with your customers and providing them with information, whether it’s marketing-related or information about the brand itself. Constant communication will help you build trust. It’s perfect for increasing conversions, ultimately leading to business development and increased revenue.
Digital Marketing Alongside Internet Marketing Geeks
You should consider your business goals and what you hope to accomplish with these methods while selecting the best marketing approach. It could be boosting sales or increasing brand awareness, or creating new leads for your business. Make sure to target your audience and learn on which platform you’re most likely to get their attention.
You will get varying outcomes from the various digital marketing channels because of how they operate differently from one another. Furthermore, certain strategies could work well for some businesses but be ineffective for you. To choose which channel and strategy are ideal for you, test out a few, and find the best fit.
Internet Marketing Geeks can help you guide through this whole process with ease. Our team will help you achieve all your business goals with the right marketing strategies. Start your journey and contact us today.